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Brand Manager

Jayco Family of Companies

Purpose: This position exists to assist in the development of marketing strategies for maintaining and strengthening specific brands while performing a variety of marketing related activities, including the oversight and management of these brands and marketing initiatives.

Essential Functions:
  • Assist in developing the vision for the brand's marketing strategy.
  • Execute the brand's marketing strategy by leading and providing direction to the creative and communications teams.
  • Collaborate with sales and marketing teams to provide value added marketing initiatives.
  • Promote specified brands through social media, websites, external communications, events and other brand marketing strategies.
  • Develop advertising and literature, photography, videos, POP materials, sales materials and press releases/media relations for assigned brands.
  • Manage marketing activities related to product launches.
  • Assist sales team on dealer promotions.
  • Assist Events Manager in the coordination of brand centric events and other special products.
Required Experience / Knowledge:
  • Requires 3 to 5 years of related experience and BA/BS in marketing or related field.
  • Requires the ability to communicate effectively, both orally and in writing, with company personnel and outside agencies.
  • Requires the ability to develop and maintain highly collaborative cross-functional internal and external relationships.
  • Must possess good analytical and organizational skills.
Work Requirements:
  • This position may require sitting, standing, working in front of a computer monitor in an office setting approximately 90% of the day, and occasionally, working in a hot, humid outdoor environment.
  • Requires the ability to travel between field locations, as well as attend shows and events as necessary.
  • Regularly required to sit, stand, walk, and stoop, kneel, crouch, or crawl; use hands and fingers to handle or feel objects, tools or controls; and, reach with hands and arms. Must be able to frequently lift and move up to 10 pounds.
  • This position is a full-time position, which may require flexibility in hours and days worked (including nights and weekends).
  • Management reserves the right to assign or reassign duties and responsibilities to this job at any time.
Jayco offers a generous benefits package including:
  • (2) Medical Insurance plan options, HSAs, and FSAs
  • Family Care Clinic for employees and dependents enrolled in a Jayco medical plan (IN only)
  • Dental Insurance
  • Vision insurance
  • Disability and Life Insurance
  • 401k plan with an annual discretionary match
  • Wellness Benefits
  • On-site Fitness Center access (IN only)
  • Health Clinic for employee use (IN only)
  • Employee Assistance Program (EAP) Benefits
Vacancy posted 4 days ago
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