Marketing Operation Associate

Marketing Automation Specialist

Location: U.S. (Atlanta, GA preferred)

Ariba is the world’s largest business commerce network. We help companies extend their business commerce processes into the cloud, where they can use our solutions and Ariba Network to work more efficiently and effectively with their trading partners. Join us at

The Ariba Marketing organization is a dynamic team leading the growth efforts for the business through brand awareness, pipeline delivery and solution and customer marketing. We are seeking talent that is best-in-class to join our team of high performers and really great people.

Job Description Overview

As a part of the Ariba Demand Center, the Marketing Automation Specialist, Customer Marketing is responsible for the day-to-day, hands-on execution of marketing automation programs in support of company and marketing objectives. This production-oriented role is responsible for the setup, maintenance, and reporting of email, webinar, live event and integrated marketing programs. Additionally, this individual maintains a current understanding of marketing automation best practices and applies them to the execution of our programs in collaboration with regional marketing and sales leaders and teams.

Key Responsibilities

• Use Marketo to build, deploy and monitor critical customer programs, such as engagement programs, trigger and batch campaigns, email, webinar and live event programs. Activities include program flow builds, email creation, landing page creation, form creation, list uploads and data management.
• Partner with internal stakeholders to execute best-in-class Marketo programs in support of the customer journey, including adoption, retention and expansion initiatives
• Assist in customer data maintenance and hygiene within the automation tool and responsible for accurate segmentation and targeting
• Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch.
• Embrace a test and learn mindset, dig for actionable insight within data by applying response analysis, A/B testing and best practices to optimize all aspects of programs. Collaborate with Demand Center team to prioritize testing strategies according to potential for greatest impact.
• Establish and deliver marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness.
• Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and local email laws.

Qualifications

• Minimum 2 years’ relevant B2B marketing experience building programs in Marketo (Marketo certification a plus)
• Forward thinker with strong attention to detail
• Solid verbal and written communication skills
• Creative, open-minded and enthusiastic about seeking new solutions to challenges
• Comfortable multi-tasking and eager to take on more projects
• Working knowledge of HTML
• Proficient in Excel
• Experience in mobile friendly or responsive design
• Strong interpersonal skills; ability to influence others without formal authority
• Strong organizational skills and ability to meet deadlines in a fast-paced environment.
• Marketing analytics experience a strong plus
• Bachelor’s Degree (preferably in Marketing)