Director of Enrollment

Job Description

Job Description

LACKAWANNA COLLEGE HAS BEEN VOTED ONE OF THE

“BEST PLACES TO WORK IN PA” FOR 2014, 2015, 2016, 2017, 2019, 2020, 2023, 2024 and 2025!

Lackawanna College is a private, accredited college serving the people of Northeastern Pennsylvania. Our main campus is located in downtown Scranton, and our footprint includes 10 satellite centers in Northeastern Pennsylvania!

Our mission is to provide a quality education to all persons who seek to improve their lives and better the communities in which they live. We provide our students with a direct path to a bachelor’s degree, associate degree, or one of many different professional certifications. Additionally, our Continuing Education department helps put the people of Northeastern Pennsylvania back to work with modern career skills. Lackawanna is also one of the most cost-efficient regional higher education institutions.

If our mission inspires you, and you are willing to go the extra mile to help our students succeed, please feel free to apply for this or future employment opportunities for which you meet the minimum qualifications.

Please know that only the candidates who meet the minimum qualifications can be considered, and only those selected for interviews will be contacted by a college representative. No phone calls, please.

ESSENTIAL FUNCTIONS, PRIMARY RESPONSIBILITIES AND OBJECTIVES:

The Director of Enrollment leads a results-oriented team to manage all strategic enrollment initiatives at the main campus in Scranton, PA. In collaboration with administrators and staff, the Director develops and implements a comprehensive and aggressive recruitment plan to attract, enroll, and retain a diverse pool of students.

The Director also works with all departments and locations to develop a strategic plan to ensure efficient and effective operations which promotes growth of enrollment.

The Director manages and supports the Enrollment Department staff and is responsible for the performance management and hiring of the employees in those positions.

Essential duties and responsibilities:

1. Manages all aspects of recruitment and enrollment for freshmen, transfers, re-enrolls, part-time, non-matriculating, and international students at the main campus in Scranton, PA.
2. Provides leadership to enrollment staff in reaching strategic and enrollment goals. Leads and oversees the development of a territory management plan for all counselors and improvement plans as needed.
3. Oversees daily operations of the enrollment department, including prospect identification, recruitment, relationship development, application evaluation, conversion and processing.
4. Collaborates with departments involved in the enrollment and retention of students to ensure a cohesive and efficient process is followed in Scranton and other locations to ensure timely enrollment with high customer satisfaction.
5. Manages funnels and reports to ensure accurate data is available on all aspects of enrollment. Provides regular updates on outcomes to administration, staff, and other departments.
6. Ensures compliance of policies and procedures for the enrollment department.
7. Develops recruitment strategies to enhance enrollment for all programs. Works with academics and marketing to ensure information is up to date and available for prospective students.
8. Stays informed about developments in higher education and implements best practices, methods, and systems.
9. Participates in the institutional strategic planning process and accreditation needs.
10. Develops and manages the department budget.
11. Works during high-impact periods, which include, but are not limited to: the month prior to the start of the semester and the first two weeks of the semester, town halls, open houses, and enrollment/orientation events.
12. Performs other duties as assigned.

KEY COMPETENCIES:

1. Possesses a broad understanding of both marketing and promotion of higher education, as well as knowledge of innovative and advanced recruitment techniques/technologies.
2. Strong collaboration skills.
3. Ability to analyze recruitment-related data as part of an enrollment management plan.
4. Outstanding communication, organizational and interpersonal skills.
5. Proven leadership ability.
6. Commitment to the fulfillment of the College Mission.

EDUCATION:

• Bachelor’s Degree in Management, Business, Marketing or related field required.
• Master’s Degree in Management, Business, Marketing, or related fields preferred.

EXPERIENCE:

• 5+ years recruitment/sales experience required.
• Prior experience as a Director of Admissions or Enrollment Management in Higher Ed required.
• Experience building a recruitment plan to fill cohorts of programmatic enrollment.
• Prior supervisory experience in a non-traditional educational setting is preferred.

Applications will only be accepted via online method. Deadline for applications, August 21, 2026. No phone calls, please.

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In compliance with Title IX of the Education Amendments of 1972, Title VII of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, and all other applicable non-discrimination laws, Lackawanna College does not discriminate on the basis of race, color, religion, national or ethnic origin, sex, sexual orientation, age, disability, veteran’s status, or genetic information in its educational programs and activities, admissions, and with regard to employment.

Lackawanna College is an accredited, private, non-profit educational institution providing opportunities for career and personal development within selected associates degree, certificate and continuing education program.