Assistant Director of Marketing and Communications, Penn GSE

Assistant Director of Marketing and Communications, Penn GSE

Reporting to the Director of Marketing and Brand Strategy, the Assistant Director of Marketing and Communications will be responsible for executing the marketing and prospective student and learner communication efforts for Penn GSE programs. Working closely with the Office of Admissions and Financial Aid and Penn Learning Network, this will be a key role in executing the long-term marketing and communications strategy, creating and maintaining print and digital content, building data-driven advertising campaigns and communication plans, and the interpreting data to assess impact. This role will engage with prospective students at various levels of the enrollment funnel and work closely with Penn GSE staff across the various programs and offices.

Key Responsibilities

• Develop a sophisticated understanding of Penn GSE's CRM system (Slate and email marketing platforms) to effectively execute all email, text, and print communications to prospective students and learners. This includes communications as part of various campaigns, event invitations, admissions and registration status announcements, etc. Assess the impact of these communications over time to inform future strategy and execution of plans.
• Assist the Director of Marketing and Brand Strategy with the long-term integrated marketing and communication strategy, which includes print, email, text, and digital/online campaigns. The building of data-driven campaigns and the interpretation of data to assess impact will be critical.
• Assist the Office of Marketing and Communications by being the initial point person within our ticket system. Respond to requesters to let them know that their request was received and ask questions or request additional assets that may have been missing from their original request. Reassign tasks accordingly to the team to complete.
• Assist the Director of Marketing & Brand Strategy on the development of social media content aligned with enrollment marketing priorities, including production of social media assets, and working with Penn GSE brand ambassadors and graduate assistants to acquire original social media assets.
• Assist the Digital Communications Specialist on the development of email campaigns to highlight Penn GSE events, accomplishments, and resources to various audiences.
• Perform additional duties as assigned

Qualifications

Essential:

• A Bachelor's degree and 2-3 years of experience with marketing or drip campaign planning, or equivalent combination of education and experience.
• Experience with the following, or related platforms: Slate, Canva, Drupal CMS, Adobe Creative Suite, Stripo, and Asana
• Experience with Meta Business and Google Ads
• Strong interpersonal and written communication skills; Ability to represent the unit with credibility and professionalism
• Skilled at managing services, systems, or processes with measurable impact; ability to identify and respond to challenges proactively and constructively

Preferred:

• Three or more years of experience
• Experience in education, higher education, or nonprofit settings
• Experience leading or overseeing complex projects, often involving multiple partners and timelines

All applicants must submit a cover letter along with their resume/CV detailing their interest in the position. Cover letters, as well as any portfolio or design attachments, may be uploaded to the same section as the resume/CV section.

Expected Salary Range: $65,000 - $67,000, commensurate with experience.

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Graduate School of Education

Pay Range

$65,628.00 - $70,000.00 Annual Rate

Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job's level. Internal organization and peer data at Penn are also considered.

Equal Opportunity Statement

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law.

Special Requirements Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

• Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
• Tuition : Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with familywhatever your personal needs may be.
• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
• Wellness and Work-life Resources : Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitementand you and your family can enjoy many of these activities for free.
• Discounts and Special Services : From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
• Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
• Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.