Senior Manager of Social Media and Content Strategy

FARE (Food Allergy Research and Education) is seeking a Senior Manager of Social Media and Content Strategy to join our organization and become an integral member of the Creative Services Team. FARE’s mission is to improve the life and health of Americans with food allergies and provide hope for the promise of new treatments. Our team works to elevate the voice of the food allergy community and advance research, education, advocacy, awareness and engagement. The Senior Manager of Social Media and Content Strategy leads FARE’s social media strategy and social-first content strategy, translating broader communications, campaign and program priorities into compelling platform-specific content. The role develops and executes social strategies across always-on engagement, integrated campaigns, program and impact updates, community engagement, peer-to-peer and fundraising initiatives, and other organizational priorities. The Senior Manager of Social Media and Content Strategy identifies target audiences, sets clear objectives and builds effective social content strategies to grow and retain audiences, increase engagement and traffic, and support organizational goals. The role manages FARE’s online community through timely, relevant engagement and established response/escalation protocols, and uses social listening and performance data to identify emerging issues, opportunities and audience needs. The position follows a hybrid work schedule, with employees working in the McLean, Virginia office three days per week (Tuesday, Wednesday, and Thursday) Salary is $95,000 #J-18808-Ljbffr