Founding Head of Marketing

About SkillBit

SkillBit turns a security team’s skills into capital: proven hands-on, built for the work the team actually does, and visible to the people who fund it. Cybersecurity still hires and promotes on résumés, certifications, and vibes. We replace those proxies with proof, from hiring to assessing to upskilling.

We’re growing and need a Founding Head of Marketing to turn a sharp new brand into a measurable growth engine, without losing what makes SkillBit fun and different.

The Role

This is a hands-on senior leadership role. You’ll own marketing strategy, lead an existing team, partner closely with Sales, Business Development, and the founders, and stay close enough to execution to ship.

We’re looking for someone with real ownership, urgency, and creative instinct. Someone who sees what needs to be done, builds the plan, and moves without waiting for perfect information or detailed instructions.

SkillBit has personality. We want someone who sees that as an opportunity. Someone who can come up with memorable ideas, push beyond the expected B2B playbook, and still connect creative work back to pipeline and growth.

You don’t need to be an expert in every marketing discipline. You do need strong instincts, good judgment, creativity, and the drive to figure things out.

What You’ll Own

• Strategy: Turn company goals into clear marketing priorities, campaigns, budgets, and plans.
• Demand + pipeline: Build programs that generate measurable pipeline and revenue impact.
• Brand + positioning: Protect what makes SkillBit different while sharpening our story, messaging, voice, and market position.
• Creative campaigns: Turn product launches, research, events, and company moments into ideas people actually notice.
• Sales & Business Development alignment: Work closely with Sales and Business Development on target accounts, campaign follow-up, nurture, and conversion.
• Events + community: Create experiences people want to attend and remember, not just another booth, webinar, or vendor happy hour.
• Team leadership: Lead and develop our Senior Marketing Associate, Growth Associate, and Community Manager while jumping into high-impact work yourself.

What We’re Looking For

• 7+ years of B2B marketing experience, ideally in SaaS, cybersecurity, or another technical market.
• Experience owning demand generation and being accountable for pipeline.
• Experience leading or mentoring marketers.
• Strong creative instincts and a track record of turning ideas into campaigns, content, events, or brand moments that stand out.
• Strong understanding of positioning, content, events, digital marketing, and the B2B funnel.
• Comfortable working directly with Sales, BDRs, and company leadership.
• A strong bias toward action and the ability to create structure in ambiguity.
• Able to create structure in ambiguity and move quickly without needing a lot of direction.
• Strong judgment around where to spend time, budget, and resources.
• Strong communicator who can make technical concepts clear and compelling.
• You care about the brand and the numbers. You know great marketing needs both.
• You have opinions, bring ideas to the table, and are comfortable challenging the obvious answer.

Why SkillBit

You’ll inherit an existing marketing team and have real ownership over how SkillBit approaches positioning, demand generation, creative, events, community, and growth.

This is a chance to build, not just maintain, the marketing function for the company’s next stage. You’ll work closely with company leadership, have room to bring big ideas to life, and have meaningful influence over how SkillBit shows up in the market. 

Target Compensation

• Base salary: $120,000 to $140,000
• Target bonus: 20% of base, paid quarterly
• OTE: $144,000 to $168,000
• Equity: >0.5%
• Bonus upside: Up to 150% of target bonus