Social Media Specialist

LimeLife started as a professional beauty brand with deep roots in stage and film makeup, founded under the Alcone family name in New York City in 1952. Today, LimeLife has grown into a global direct-sales brand with a product portfolio spanning professional-grade makeup, skincare, body care, haircare, and beauty supplements. At LimeLife, we empower people to achieve their goals and dreams and to inspire others to do the same. We are at a pivotal moment, developing and implementing a new communication strategy to increase brand attraction. We are expanding our social media presence across various channels. You will shape the social voice of a brand loved by professional makeup artists and everyday women alike, and you will play a direct role in growing our channels. The Role We are looking for an experienced, data-driven Social Media Specialist to help us grow LimeLife's presence across all social platforms. This is a hands-on, strategic role: you will assist in setting the vision, building and executing the content calendar, supporting the UGC program, and translating performance data into decisions. You will also serve as the social media coach for our Beauty Guides and equip them with tools and best practices to grow their own social presence. The right person has a proven track record of growing social channels from one milestone to the next — measured in followers, reach, engagement rate, and business outcomes — and can point to specific numbers that demonstrate it. The ideal candidate has experience with all social media platforms (Meta: IG, Facebook; YouTube, Pinterest, LinkedIn, includingTikTok (Shop) and has ideally worked in beauty, fashion, or a similar industry such as CPG. This is a hybrid role with a Tuesday-to-Thursday in-office requirement in Chelsea, Manhattan, NY. You will be part of a larger, collaborative marketing team spanning NYC, Canada, and Paris, reporting to a Manager-level role based in the NYC office. Key Responsibilities Help develop and execute a comprehensive social media strategy across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms, with clear KPIs and growth targets for each. Create and produce engaging content across all social channels — with a strong emphasis on video — from concept and filming through editing. Drive measurable follower growth and all other social media KPIs per channel: help set channel-specific targets and support the strategy to achieve them through content quality, cadence, paid amplification, and community activation. Present monthly and quarterly performance insights on key channel KPIs, along with actionable improvement recommendations, to senior leadership. Community management across all major platforms to drive traffic, engagement, conversions, and brand visibility, including managing brand safety and compliance. Build brand excitement across the brand’s owned social channels by attracting new followers and transforming existing ones into engaged fans and ambassadors. Collaborate with the sales team to design and implement a strong organic growth strategy to increase community size and engagement. Train and coach Beauty Guides on social media fundamentals, platform best practices, content creation, and compliant messaging through live sessions and self-serve materials. Design, build, and maintain a comprehensive Beauty Guide Social Media Toolkit. Comfortable presenting and coaching large groups of Beauty Guides virtually and in person. Manage a monthly content calendar in alignment with DTC and global sales schedules, working cross-functionally with internal teams to implement content. Create campaign toolkits to maintain consistent brand messaging across all channels, including photo and video content creation. Help oversee the social budget, including content creation, giveaways, seeding, boosting, and paid media. Monitor new social media trends, AI tools, and emerging channels; proactively recommend new platform opportunities to the team. Qualifications Bachelor’s degree in Communications, Marketing, Media, Visual Arts, or a related field. We welcome applications from candidates who meet all other criteria but hold a degree in a different discipline. 3+ years of social media strategy experience for a major brand or multinational company; fashion, beauty, or CPG industry background is a plus. Skilled in campaign management, content strategy, and generating high-performing content, particularly video; experience with post-analysis reporting and presentations. Self-starter, comfortable in fast-paced settings, with experience in budget and vendor management. Proficient in MS Office, Canva, Meta Business Suite, and basic photo and video editing tools (Photoshop, Final Cut, iMovie, Adobe Suite). Video editing skills are a must. Passionate about social media, emerging trends, storytelling, and community building. Ability to work effectively in a hybrid setting, balancing in-office and remote responsibilities. Excellent time management skills and a high sense of ownership and accountability. Adept at using AI tools and exploring new technologies to improve workflow, shorten the creative process, and reduce costs. Strong skills in community management and community building. Occasional travel required, including some international travel. This is a hybrid role with a Tuesday-to-Thursday (9am -5pm) in-office requirement in Chelsea, Manhattan, NY. Salary Range:$65K – 87K USD Who You Are You lead with data and back every content decision with evidence, but you also have strong creative instincts and can recognize and craft a compelling story. You are energized by the challenge of growing an account, not just running one. Flat follower counts frustrate you and you immediately start diagnosing why. You are a natural communicator and trainer and are genuinely excited to help others build their social media presence. You manage your time rigorously, maintain a structured content calendar, and never miss a launch deadline. You are comfortable presenting to the senior management, Beauty Guides, and everyone in between, and you bring positive energy to the room every time. Pay Transparency and Benefits LimeLife offers a competitive compensation package and a comprehensive benefit offering that includes: Medical, Dental & Vision Plans, 401K with company match, 529 plan, Transit and Parking, Flexible Spending Accounts, Life Insurance, Retirement Savings, Employee discount, PTO, and Holidays. LimeLife is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws. #J-18808-Ljbffr LimeLife by Alcone