Marketing Lead

About Octup Octup is a global startup building the agentic AI layer for the logistics (3PL) industry. We're growing fast, shipping faster, and looking for our first dedicated marketing hire. The Role You will own demand creation marketing end-to-end - strategy, content, events, and execution. High ownership, real impact, and reporting directly to the CEO What You'll Own Content & Social - LinkedIn (founder + brand), newsletters, thought leadership, category-defining content Demand Generation - Landing pages, email sequences, conversion assets that drive pipeline Events - Plan and run customer tours, industry events, and meetups. Build repeatable playbooks Customer Marketing - Case studies, testimonials, and sales collateral from real customer stories Marketing Ops, Vendors, and contractors Who You Are If you're a content beast who knows how to create high-quality content from everything - and a builder - this is your role. Excellent-level proficiency in English is required ( English as a first language) High-energy, content-obsessed, lives and breathes social media Experienced in planning and executing events and content operations A natural organizer - you can run a content calendar and an event in the same week B2B SaaS marketing background, at least 2 years at an early-stage company #J-18808-Ljbffr