Marketing Manager (Beauty)

Strategic Marketing Leader - Multi-Channel Growth & Brand Expansion Salary: $115,000 - $135,000 per year. Job Details: The Marketing Manager is the strategic leader responsible for driving acquisition, retention, and brand growth across all customer-facing marketing channels. This role owns campaign strategy, channel performance, team leadership, and executional briefs to ensure continued category leadership and strong consumer brand awareness. The Marketing Manager defines and oversees the organization’s go-to-market approach across CRM, paid media, social, influencer, and loyalty channels. Key Responsibilities Own the marketing strategy for launch and evergreen campaigns to ensure alignment with brand objectives and revenue targets Translate high-level campaign themes into channel-specific strategies across email, paid media, social, influencer, and loyalty Write and review campaign briefs, ensuring clarity around messaging, target audience, deliverables, KPIs, and channel adaptations Partner with Sales, Product, and Creative teams to develop launch positioning, customer benefits, and storytelling frameworks Lead creative testing strategies in partnership with Paid, CRM, and Creative teams Manage and mentor Social, Influencer, and CRM team members to ensure KPI achievement and strong execution Lead communication with out-of-home (OOH) marketing partners and external vendors Ensure each channel owner maintains a clear content and performance plan aligned with the campaign calendar Review and approve channel creative for brand alignment, accuracy, and messaging clarity Monitor live performance data, identify optimization opportunities, and reallocate focus when needed Ensure assets, timelines, and deliverables remain on schedule Own weekly KPI reporting across all channels (overall performance and channel-level breakdowns) Analyze performance of major launches and evergreen growth initiatives; identify insights, wins, and optimization opportunities Monitor loyalty growth, paid media efficiency, email retention metrics, and social reach/engagement Deliver weekly performance summaries and quarterly business reviews to senior leadership Drive loyalty engagement and develop performance-based retention strategies Partner with E-Commerce, Customer Service, and CRM teams to ensure tier benefits, reward cycles, and loyalty campaigns support retention and upsell Drive year-over-year growth in loyalty sign-ups, tier progression, and repeat purchase rates Own monthly budget pacing and reporting across paid media, influencer, and creator allocations Track ROI by channel, campaign type, and audience segment Recommend budget reallocations based on performance trends and seasonality Direct Reports Associate Social Media Manager Social Media Specialist CRM Specialist (Freelance) Benefits Competitive benefits including company-covered medical (HMO), dental, and vision for employees 4% retirement match plus generous product discounts Paid time off including 2 weeks vacation, 1 week sick leave Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. #J-18808-Ljbffr