DIGITAL MARKETING AND eCOMMERCE SPECIALIST

DIGITAL MARKETING AND eCOMMERCE SPECIALIST

CARLSBAD, CA, USA

Full Time/Hybrid

COMPANY OVERVIEW

Nixon is California’s iconic watch and accessories brand, born from action sports culture and always pushing the never been done. As a company we are creative, we are ambitious, we take risks. Above all, we want to build great products with the world’s youth as our audience. We collaborate with the best in the business: brands, athletes, retailers, causes. People who share our mindset and our belief that we can make an impact, one detail at a time.

POSITION SUMMARY

The Digital Marketing and eCommerce Specialist is a key member of the Nixon team, supporting and accelerating our digital and eCommerce growth initiatives. This role focuses on email and SMS marketing, eCommerce site merchandising and product catalog management, affiliate program support, and campaign execution . The ideal candidate is detail-oriented, collaborative, and passionate about optimizing the online customer experience.

KEY FUNCTIONS

Email & SMS Marketing (50%)

• Strategize, execute, and analyze email and SMS campaigns to drive traffic, conversion, and customer retention.
• Manage audience segmentation, personalization, and A/B testing strategies to improve engagement and revenue.
• Partner and collaborate with the creative and merchandising teams to ensure content aligns with campaign goals, brand standards, and translations for EU campaigns.

eCommerce Site & Product Catalog Management (35%)

• Support the maintenance and optimization of product listings across the Nixon eCommerce platform, ensuring accuracy in pricing, imagery, and descriptions.
• Support new product launches and seasonal refreshes by coordinating with internal teams to ensure timely site updates.
• Own onsite merchandising strategies, including product categorization, sorting, and cross-sell/upsell placement.

Marketing Campaign Support & Execution (15%)

• Provide lite copy writing support from time to time to the creative team.
• Support the influencer program through contract coordination, performance and KPI tracking as well as recruiting.
• Coordinate and at times brief in creative assets for various channels such as affiliate ensuring timely delivery to key stakeholders.
• Coordinate and deliver paid media assets to media agencies

REQUIREMENTS

Experience

• Proven experience managing digital marketing or eCommerce programs, with a focus on email/SMS, product catalog management, and eCommerce operations.
• Experience coordinating across teams (creative, product, operations) to execute digital initiatives.
• Familiarity with Shopify or similar eCommerce platforms and an understanding of the online retail customer journey.

Qualifications

• Bachelor’s degree in marketing, business, or related field, or equivalent professional experience.
• Minimum 4 years of experience in digital marketing, eCommerce management, or a similar role.
• Proficiency in Shopify , Digioh, Klaviyo (or comparable ESP), Google Analytics , Whatsapp, and project management tools (e.g., Asana, Slack, JIRA).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent organizational, communication, and project management abilities.
• Detail-oriented, resourceful, and proactive problem-solver with a focus on continuous improvement.

PHYSICAL REQUIREMENTS

• The ideal candidate must be able to complete all the physical requirements of the job with or without reasonable accommodation.
• Must be able to remain in a stationary position, either sitting or standing, 80+% of the time; standing desks are available.
• Up to eight-hours per day operating a computer and other office equipment, i.e., printers, etc.
• Indoor office environment, not substantially exposed to adverse environmental conditions.

WHY JOIN NIXON

This role is an excellent opportunity for someone looking to make an impact in a fast-paced, global eCommerce environment. If you’re passionate about digital growth, product excellence, and creating exceptional online experiences, we’d love to hear from you.

Forward your resume to ***email_hidden*** include ‘Digital Marketing’ in the subject line.

This position is a hybrid position in Carlsbad, CA, USA, with scheduled on-site days.

Salary Range: $68k to $72K annual

Nixon is an equal opportunity employer. 

Due to the volume of resumes we cannot respond to everyone personally, but we do thank you for your interest and for reaching out to Nixon. Thank you!