Web Landscape Strategist
AA2IT
Web Landscape Strategist / Fully Remote
Years of experience: 5-7 years
Education: BA/ Associated with relevant years of experience
Minimum requirements:
- Previous healthcare/pharma industry experience
- Experience with data sets, especially competitive intelligence and/or external trends
- Excellent understanding of web analytics, Google Analytics, and marketing analytics
- Independent worker and strong collaborator. MS Office, and Jira will be helpful
Desired skills:
- Experience with competitive analysis tools
Responsibilities:
Web Landscape Strategist The Omni-Channel Excellence Hub team is seeking a Web Landscape Strategist to lead the effort in monitoring external web trends and focusing on qualitative/quantitative data gathering/insights to help us evolve into being more data-driven with respect to web evolution. This data and information are important in informing our overall commercial web strategy. Specific responsibilities include:
- Competitive web landscape insights gathering and analysis
- Gathering, cataloging, and analyzing global and country web-related market research
- Regulatory insights gathering, including cataloging of country-level restrictions for web
- Gathering output from CX work as input into commercial web strategy
- Proposal for gathering additional HCP and HCC/patient insights for web
- Additional support for the web team, as needed
Ideally, we want someone who has web experience (UX) and understanding of digital pharma because this person needs to go out and research our competition (competitive intelligence) and the overall pharma landscape (and other industries) and come back to us with a library of synthesized and easily accessible data, alongside best practice recommendations of what a good user journey looks like. They are not looking for someone who leans too heavy in primary MR or someone who is too web analytics heavy. The ideal candidate would have a working knowledge of web analytics (more for purposes of tying back KPIs to experience). If interested; kindly share your updated resume with answers:
- How many years of exp in pharmaceutical Industry
- How many years of exp in competitive analysis tools
- How many years of exp in web experience (UX) and understanding of digital pharma
- Any other key point which help us to shortlist you fast
Vacancy posted 4 days ago
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