Senior Marketing Manager, Digital Channels Planning

Work Location:Mount Laurel, New Jersey, United States of AmericaHours:40Pay Details:$115,440 - $186,160 USDTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.Line of Business:MarketingJob Description:This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.The Retail, Digital Channels, Experiential and Regional Marketing Planning & Events team brings the TD Bank U.S. brand and business strategy to life across the channels, markets and experiences where our customers, colleagues and communities engage with us. Our customer-obsessed team is focused on creating remarkably human, refreshingly simple and differentiated experiences across the U.S.Our broad portfolio spans Retail and Digital Channels Marketing, Regional Marketing, Experiential Marketing and Events, Store merchandising and collateral, ATM marketing, in-Store digital signage, branded merchandise, integrated regional marketing campaigns, and executive and colleague experiences. Together, these capabilities connect enterprise priorities with channel, customer and market needs to create integrated marketing strategies and experiences that support customer acquisition, engagement, market growth and brand objectives.Working closely with Retail Distribution, Digital Channels, Consumer, Small Business, Commercial, regional leadership and partners across Marketing, the team provides integrated strategy, planning, governance and portfolio oversight across TD Bank U.S. Retail locations, digital distribution channels and regional markets.The Senior Marketing Manager is a top-level marketing expert that manages/leads development and/or execution of marketing large scope plans/programs/projects/strategies by designing and delivering complex marketing solutions/insights consistent with TD’s marketing standards and strategies, in support of business results, customer engagement and experience.Depth & Scope:Oversees multiple and/or complex marketing projects/programs/strategies that may impact several businesses/product linesRecognized as top-level marketing expert within the organization and requires significant in-depth and/or breadth of expertise in a complex field and knowledge of broader related areasRole requires substantial integration of projects/programs involving significant scope, strategic impact and complexityRole requires substantial relationship management breadth and influence in leading strategic initiatives, planning and/or integrating executional activitiesTypically leads or contributes on projects of significant scope, strategic impact and complexitySenior specialist providing advisory services to executives, business segment leaders and governs the requirements for own workIntegrates knowledge of the enterprise function's or business segment’s overarching strategy in leading program design, policy formulation or operating standards within one or more areas of expertiseAnticipates emerging business trends and regulatory/risk issues as a basis for recommending large-scale product, technical, functional or operations improvementsServes as a source of expert advice to senior management in field of specialty; may lead team(s) of related specialists/expertsAdvises on execution strategy and leads the development and deployment of functional programs or initiatives within their own field or across multiple specialtiesSolves unique and ambiguous problems with broad impact; typically oversees standards, controls and operating methods that have significant financial and operational impact within the context of their own fieldRequires innovative thinking to develop new solutionsImpacts the technical or functional direction and resource allocation of part of an enterprise function or business segmentWorks within general policies and industry guidelinesEngages stakeholders to take action; serves as a source of expert advice, influences change; frames information in a broader organizational contextProvides leadership guidance, makes recommendations and collaborates with business to ensure solutions meet the business needs on a complex project or programIdentifies and leads problem resolution for project/program complex requirements related issues at all levelsEducation & Experience:Undergraduate degree or relevant professional certifications, designations, or equivalent required10+ years relevant experienceAdvanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer marketsAdvanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisionsKnowledge of current and emerging competitor and market trendsKnowledge of risk management environment, standards and regulationsAbility to manage a budget and work within the constraints of that budgetAbility to contribute to strategic direction of the function and provide advice to senior leadershipAbility to establish goals and objectives that support the strategic planSkill in mentoring, coaching and performance managementAdvanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiativesAbility to exercise sound judgement in making decisionsAbility to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skillsAbility to work collaboratively and build relationships across teams and functionsSkill in using analytical software tools, data analysis methods and reporting techniquesSkill in using computer applications including MS OfficeAbility to analyze, organize and prioritize work while meeting multiple deadlinesAbility to work successfully as a member of a team and independentlyAbility to handle confidential information with discretionPreferred Skills :In lieu of an undergraduate degree and 10+ years of relevant experience, TD will consider those with a Bachelor's Degree and 7+ years of relevant experience.Deep understanding of digital channels, digital customer experiences and digital adoption marketing , ideally within a large, complex consumer organization.Strong portfolio planning and prioritization capabilities, including evaluating competing opportunities, investments, organizational capacity and business priorities.Highly developed analytical and insights orientation , with the ability to use customer, business, channel, competitive and performance information to inform strategy and recommendations.Excellent executive communication and storytelling skills, with experience translating complex information into clear strategies, presentations, business reviews and recommendations for senior leaders. The existing role materials specifically emphasize quarterly business reviews and executive-level marketing storytelling.Demonstrated innovation and strategic thinking , with the ability to identify emerging customer, competitor and channel trends and translate them into actionable marketing opportunities.Excellent written, verbal, presentation and facilitation skills, with the executive presence to lead strategic discussions and influence senior stakeholders. The current job-description materials specifically call for strong communication skills and the ability to work with senior executives.Experience within financial services, retail banking or another highly regulated consumer business would be an asset.Customer Accountabilities:Designs, develops and executes marketing solutions to address marketing/business needs/plans/strategies, to support a positive customer experience and the brand, ensuring alignment with internal marketing standards/goalsReviews, understands and ensures marketing solutions/initiatives are strategically sound and consistent with TD’s customer experience and brand imageManages assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standardsParticipates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and marketing solutionsWorks with marketing partners and business units to develop appropriate customer insights for marketing briefsDevelops creative briefs that consistently adhere to product positioning where applicable and leverage internal/external marketing creative experts on the development of creativeConducts internal/external Agency/Supplier briefing sessions and creative presentations to internal clientsProvides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in program content, budget, direction, timeline or status and escalates as appropriateProactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolveCaptures and shares lessons learned from projects/campaigns/initiatives to be incorporated in futureDelivers strong marketing communications on strategy, on time, on budget and error freeDevelops and maintains an understanding of TD businesses, products, policies and processes to deliver and ensure effective marketing solutionsDelivers actionable recommendations based on insights generated through integration of multiple sources (e.g. internal customer experience tracking programs, syndicated research, ad hoc analysis, competitive monitoring, external centres of excellence)Assesses the effectiveness of programs, processes and documentation; evaluates the impact of marketing solutions on the achievement of business resultsDelivers and manages programs (e.g. customer experience) and/or project plans by assigning and tracking workgroup project ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error freeManages the appropriate use of resources (i.e., people, budget, processes) within area of responsibilityDevelops and manages good working relationships and maintains open dialogue with key internal and external business partners to ensure adequate execution of project deliverablesActively works to resolve escalated issues and manages changes within the project/program/initiativeEvaluates the effectiveness of corporate marketing processes/services and recommends/champions possible enhancementsProvides input and works with Marketing Planning to assist in the management of the Marketing calendarRecognized within TD as an expert within own field of expertiseProvides advice and guidance to employees and business partners on customer experience, maintaining the brand image, standards, application and execution within area of expertiseContinuously enhances knowledge and keeps current with leading-edge and emerging strategies, capabilities and/or trends in own field of expertise and competitive landscape and drives innovation throughout the customer experience and insights processUnderstands marketing disciplines and how they link together to deliver integrated solutions and enhanced customer experiencesRemains current with key business initiatives/issues and developments within TDParticipates in the annual planning cycleShareholder Accountabilities:Manages project budgets within forecasted spendArranges for timely billings, maintains progress billing standard and promptly communicates variancesConfirms quarterly forecast amounts (invoices and estimates) for quarterly budget lockdownIdentifies ways to increase production efficiencies in order to maximize marketing dollars spent on all marketing programsPrioritizes and manages own workload to meet service level requirements for service and productivityAdheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business prioritiesConsistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriateProtects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issuesConducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audienceConducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practicesMonitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities existApplies subject matter expertise in the discipline, provides guidance, assistance and direction to othersActively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirementsKeeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impactsMaintains a culture of risk management and control, supported by effective processes in alignment with risk appetiteEmployee/Team Accountabilities:Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interestProvides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unitKeeps current on emerging trends/developments and grows knowledge of the business, related tools and techniquesParticipates in personal performance management and development activities, including cross training within own teamKeeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activitiesContributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practicesLeads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationshipsContributes to a fair, positive and equitable environment that supports a diverse workforceActs as a brand ambassador for your business area/function and the bank, both internally and/or externallyPhysical Requirements:Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%Domestic Travel – OccasionalInternational Travel – NeverPerforming sedentary work – ContinuousPerforming multiple tasks – ContinuousOperating standard office equipment - ContinuousResponding quickly to sounds – OccasionalSitting – ContinuousStanding – OccasionalWalking – OccasionalMoving safely in confined spaces – OccasionalLifting/Carrying (under 25 lbs.) – OccasionalLifting/Carrying (over 25 lbs.) – NeverSquatting – OccasionalBending – OccasionalKneeling – NeverCrawling – NeverClimbing – NeverReaching overhead – NeverReaching forward – OccasionalPushing – NeverPulling – NeverTwisting – NeverConcentrating for long periods of time – ContinuousApplying common sense to deal with problems involving standardized situations – ContinuousReading, writing and comprehending instructions – ContinuousAdding, subtracting, multiplying and dividing – ContinuousThe above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.Who We Are:TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.Our Total Rewards PackageOur Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn moreAdditional Information:We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.Colleague DevelopmentIf you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.Training & OnboardingWe will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.Interview ProcessWe’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.AccommodationTD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at View email address on click.appcast.io . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process. #J-18808-Ljbffr TD Bank Group