Sales And Marketing Manager - Home Care

Home Care Sales & Marketing Manager

Company: Compassion Care Staffing – Home Care Service

Location: Lisle, Illinois

Position Type: Full-Time

Experience Required: Minimum 5–7 years of home care sales and marketing experience

Position Summary

Compassion Care Staffing – Home Care Service is seeking a highly motivated, experienced, and results-driven Home Care Sales & Marketing Manager to expand our client base, develop strong community relationships, and increase referrals for our home care services.

The ideal candidate will have at least 5–7 years of proven experience in home care sales, healthcare marketing, business development, or referral relationship management , with an established network of professional contacts in the healthcare and senior care industries.

This individual must be proactive, professional, personable, and confident in building relationships with families, healthcare professionals, senior living communities, rehabilitation centers, and other referral sources. The primary goal is to generate new business, increase private-pay home care clients, and strengthen the agency’s presence in the community.

Key Responsibilities1. Sales & Business Development

• Develop and implement effective sales and marketing strategies to increase client referrals and agency revenue.
• Identify, contact, and establish relationships with prospective clients and referral sources.
• Generate new business opportunities for private-pay home care services.
• Conduct regular outreach, in-person visits, presentations, and follow-ups with potential referral partners.
• Build and maintain a strong pipeline of prospective clients and referral opportunities.
• Meet established monthly and quarterly sales and client acquisition goals.

2. Community & Referral Relationship Development

• Establish and maintain strong relationships with:
• Senior living communities and assisted living facilities.
• Rehabilitation centers and skilled nursing facilities.
• Hospitals, discharge planners, and social workers.
• Home health agencies, hospice providers, and healthcare professionals.
• Physicians, case managers, and care coordinators.
• Senior centers, community organizations, and local businesses.
• Families seeking reliable in-home care for their loved ones.
• Develop referral partnerships that generate consistent and sustainable business.
• Represent the agency at community events, networking meetings, health fairs, and professional gatherings.
• Maintain regular communication with referral partners to strengthen long-term relationships.

3. Family Consultation & Client Acquisition

• Respond promptly to inquiries from families and prospective clients.
• Conduct consultations to understand clients’ needs and explain available home care services.
• Educate families about available care options, including personal care, companionship, live-in care, 24-hour care, and hospice-related support services.
• Follow up with prospective clients to convert inquiries into active cases.
• Coordinate with the office and care management team to ensure a smooth transition from initial inquiry to service commencement.

4. Marketing & Agency Promotion

• Develop and execute local marketing campaigns to increase agency visibility and brand awareness.
• Distribute marketing materials and conduct outreach to targeted referral sources.
• Identify new markets, underserved communities, and opportunities for business growth.
• Support digital marketing, social media outreach, community presentations, and promotional initiatives as needed.
• Communicate the agency’s services, quality standards, and commitment to compassionate care professionally.

5. Reporting & Performance Management

• Maintain accurate records of referral sources, sales activities, prospective clients, and conversion rates.
• Provide regular reports on outreach activities, new referrals, client acquisition, and business development progress.
• Monitor sales performance and identify opportunities to improve referral generation.
• Collaborate with agency leadership to establish goals, evaluate results, and implement growth strategies.

Required Qualifications

• Minimum 5–7 years of direct home care sales, marketing, or business development experience.
• Demonstrated success generating referrals and acquiring new home care clients.
• Established relationships with senior living communities, rehabilitation centers, hospitals, social workers, case managers, or other healthcare referral sources.
• Strong networking, communication, presentation, negotiation, and relationship-building skills.
• Ability to independently develop new referral sources and convert opportunities into active clients.
• Excellent organizational skills and the ability to manage multiple prospects and follow-ups.
• Professional demeanor, self-motivation, and a strong commitment to achieving measurable results.
• Valid driver’s license to drive company vehicle
• Proficiency in Microsoft Office, email, CRM systems, or similar client tracking tools.

Preferred Qualifications

• Familiarity with private-pay home care, senior care services, and caregiver staffing operations.
• Existing professional relationships with healthcare and senior care referral sources in the Chicagoland area.
• Experience marketing services to diverse communities and multicultural families.

Performance Expectations

The successful candidate will be expected to:

• Consistently generate qualified referrals and new client opportunities.
• Establish new community and healthcare referral partnerships.
• Convert qualified inquiries into active home care cases.
• Maintain consistent outreach and follow-up with referral partners.
• Demonstrate measurable progress toward agreed-upon monthly and quarterly business development goals.

Ideal Candidate

We are looking for a proven home care sales professional—not an entry-level marketer —who understands the home care industry, knows how to build referral relationships, and can independently generate new business.

The ideal candidate is an outgoing, relationship-oriented professional who takes initiative, follows through on commitments, and understands that successful home care marketing requires trust, consistency, and a genuine commitment to helping families access quality care.

• If you have the experience, professional network, and drive to help grow a home care agency, we invite you to join Compassion Care Staffing – Home Care Service.