Home Health Marketer

Job Description

Job Description

* Join Our Team of Highly Talented and Committed Clinical Professionals *

Founded in 2014 in San Francisco Bay Area, Neogen Care’s vision is to transform the way healthcare is provided and received by patients in the home. We strive to improve the quality of your life with our team of specially trained nurses, therapists and reliable caregivers. As a leading provider of medical and non-medical home care services we will continue to contribute to the future of our community and support healthy lifestyles.

Neogen Care is a will established Home Health Care agency with patients throughout the California Bay Area, greater Los Angeles, Ventura, San Diego, Orange, San Bernardino and Riverside counties. Our agency is fully partnered with Kaiser Permanente as our primary client. We share Kaiser's culture and vision to provide patient centered care with a strong focus on quality throughout our patient care operations. We have a strong compliance history of successfully passing CHAP surveys and client audits; and operate with ethics at the center of our Core Values.

We are looking for a Home Health Registered Nurse to join our fast-growing team. Become part of a notable company and help us achieve our goals!

POSITION: Home Health Marketer

Duties and Responsibilities:

• Develop and maintain strong relationships with referral sources including physicians, hospitals, skilled nursing facilities, assisted living facilities, and case managers.

• Promote the agency’s home health services to healthcare providers and community partners to generate patient referrals.

• Conduct regular in-person and virtual visits with referral sources to present agency programs and services.

• Educate healthcare providers and community partners about the agency’s clinical capabilities, specialties, and admission criteria.

• Identify and develop new referral sources within the service area.

• Track and manage referral pipeline and maintain accurate records of marketing activities.

• Coordinate with the intake team to ensure smooth referral processing and patient admissions.

• Monitor referral trends and provide marketing activity reports to agency leadership.

• Participate in community outreach activities, healthcare events, and professional networking functions.

• Assist in developing marketing strategies to increase census and expand market presence.

• Ensure all marketing activities comply with healthcare regulations, including Medicare and HIPAA guidelines.

• Maintain knowledge of agency services, payer sources, and home health eligibility criteria.

• Communicate referral feedback and market intelligence to leadership to improve services and competitiveness.

• Support patient and family education regarding available home health services when appropriate.

• Collaborate with clinical and administrative teams to ensure high-quality service delivery and referral satisfaction.

• Perform additional duties as assigned to support agency growth and business development.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or a related field.
• At least 2 years of experience in marketing, preferably within the healthcare or home health industry.
• Strong understanding of healthcare regulations and compliance related to marketing and patient privacy.
• Excellent communication and interpersonal skills to engage effectively with diverse stakeholders.
• Proficiency in digital marketing tools and platforms, including social media and email marketing.

Preferred Qualifications:

• Experience working specifically in home health or post-acute care marketing.
• Familiarity with CRM software and marketing analytics tools.
• Certification in healthcare marketing or related professional development courses.
• Demonstrated success in building referral networks and community partnerships.
• Ability to create multimedia content such as videos or webinars to enhance marketing efforts.

Responsibilities:

• Develop and implement comprehensive marketing strategies tailored to the home health care industry and target demographics.
• Build and maintain relationships with healthcare providers, hospitals, and community organizations to generate patient referrals.
• Create and distribute marketing materials such as brochures, digital content, and presentations that effectively communicate service offerings.
• Analyze market trends, competitor activities, and patient feedback to continuously refine marketing approaches.
• Coordinate and participate in community events, health fairs, and professional networking opportunities to promote home health services.
• Monitor and report on the effectiveness of marketing campaigns using key performance indicators and adjust tactics accordingly.
• Ensure all marketing activities comply with healthcare regulations and organizational policies.

Skills:

The Home Health Marketer utilizes strong communication skills daily to craft compelling messages that resonate with patients and healthcare professionals alike. Analytical skills are essential for interpreting market data and campaign performance metrics to optimize outreach strategies. Relationship-building skills enable the marketer to establish and nurture partnerships with referral sources and community organizations, which are vital for sustained growth. Proficiency in digital marketing tools allows for the creation and management of online campaigns that increase service visibility and engagement. Additionally, knowledge of healthcare regulations ensures that all marketing activities are compliant, maintaining the organization's integrity and trust within the community.