Product Marketing Sr Lead- Sales Enablement

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.We are seeking a Product Marketing Sr Manager – Sales Enablement to lead the development and activation of sales-facing content for the Customer Zero program.Customer Zero is how Salesforce proves its own transformation into an Agentic Enterprise. This role will ensure those stories are not only compelling, but usable and impactful in real sales conversations.You will partner closely with the Senior Director of Customer Zero and sales leaders to understand what sellers actually need to engage customers, build credibility, and close deals. You will translate Customer Zero stories into high-quality, practical assets, from first-call decks to executive briefings, demos, and case studies, tailored for different audiences and buying stages.Success in this role requires strong storytelling, deep empathy for sellers, and the ability to operate cross-functionally across marketing, product, sales, and customer teams to deliver content that is both strategic and actionable.Key Responsibilities:Sales Enablement Strategy & Field Partnership:Build strong relationships with sales leaders, sellers, and field enablement teams to understand:What content is neededWhat formats are most effectiveWhat actually gets used in customer conversationsTranslate field insights into a clear sales enablement strategy for Customer ZeroContinuously gather feedback and iterate on assets to improve adoption and effectiveness​Customer Zero Story Activation for Sales:Translate Customer Zero transformation stories into sales-ready materials, including:First-call decksExecutive briefing presentations (CIO, CEO, CMO, COO, heads of Sales/Service, etc.)Case studies and narrative summariesDemo scripts and supporting materialsEnsure content:Is tailored to specific personas and buying stagesClearly communicates business value and outcomesConnects Salesforce capabilities to real-world transformationContent Development & CustomizationDevelop and maintain a library of high-impact, reusable sales assetsAdapt core narratives into:Role-based versionsDifferent levels of technical depthEnsure content is:Clear and easy for sellers to useModular and adaptableConsistent with Salesforce messaging and positioningCross-Functional Collaboration:Partner with:Customer Zero program leadershipProduct marketingSales enablementCustomer success and internal practitionersEvents and campaign teams​Ensure alignment between:Story developmentCampaignsSales activationDemos & Experiential Content:Collaborate and where possible build clickable demos Ensure demos clearly show:How Salesforce technology enables transformationThe connection between product capabilities and business outcomesConnect to how Salesforce’s implementation applies to other industries and size of companies​AI-Enabled Scale & Efficiency:Leverage AI to:Accelerate content creation and iterationTailor content for different personas and use casesSynthesize feedback and identify content gapsBuild scalable tools (e.g., templates, prompt libraries, reusable frameworks) that enable:Sellers to self-serve contentConsistency across the organization​Measurement & Adoption:Track usage and effectiveness of Customer Zero sales assetsPartner with sales enablement to measure:AdoptionImpact on pipeline and deal progressionContinuously refine content based on feedback and performanceQualifications:6–10+ years of experience in product marketing, sales enablement, or related rolesStrong understanding of enterprise sales processes and buyer journeysProven ability to create sales-ready content that is used in the fieldExperience working with executive-level audiences and tailoring messaging for different personasStrong storytelling and communication skillsAbility to translate complex technical concepts into clear business valueExperience working cross-functionally across marketing, product, sales, and customer teamsFamiliarity with AI tools for content creation and workflow acceleration is a plusUnleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: Indiana - Indianapolis; Georgia - Atlanta; Texas - Austin; Texas - DallasType: Full time