Search Marketing Manager

Position Summary Support scalable new customer acquisition across Paid Search, SEO, and Publisher Affiliate channels. Execute in close partnership with external agencies and internal cross‑functional teams to drive efficient growth while maintaining performance targets. Responsibilities Collaborate on Paid Search strategy across Google Ads (Search, PMax, YouTube) with external agency. Manage day‑to‑day agency execution, ensuring alignment on budget pacing, creative priorities, testing roadmap, and efficiency targets. Build and own the Paid Search roadmap: keyword expansion, query mining, negative strategy, bid optimisation, and segmentation. Identify and capitalize on emerging search trends (AI‑driven search behaviour, evolving SERP formats, PMax advancements, YouTube scale opportunities). Partner with Creative and Ecommerce teams to develop and test high‑performing landing pages and search‑specific messaging. Drive a structured testing agenda across ad copy, audience targeting, offer strategy, and landing page variations. Monitor nCAC, MER, and blended efficiency metrics to ensure scalable, profitable growth. Proactively identify scale opportunities while protecting acquisition and contribution margin targets. Own the SEO execution roadmap in partnership with the SEO agency, aligning content and technical initiatives to new customer acquisition goals. Define and evolve content clusters and pillar strategies to capture high‑intent search demand and build topical authority. Prioritise mid‑ and bottom‑funnel content opportunities that drive revenue, not just traffic. Identify technical SEO gaps and partner with Engineering and Ecommerce to improve crawlability, indexation, site performance, and on‑site conversion. Execute on‑site optimisations (PDP, PLP, blog, internal linking, structured data) to improve organic visibility and CVR. Track and report on SEO’s impact on new customer acquisition, revenue contribution, and blended CAC. Collaborate on publisher affiliate strategy with external agency, focused on efficient new customer acquisition. Manage day‑to‑day agency execution and publisher relationships to ensure placements align with performance and brand objectives. Identify and secure high‑authority publisher opportunities that drive both revenue and visibility. Partner with agency and publications to support AEO/GEO growth through inclusion in high‑quality, authoritative articles. Evaluate publisher performance based on incrementality, customer quality, and blended CAC impact. Test offers, landing experiences, and messaging tailored to publisher audiences. Monitor CAC and new customer efficiency across affiliate placements. Identify scalable publisher relationships while protecting overall acquisition efficiency. Qualifications Bachelor’s degree in Marketing, Business, Analytics, or related field. 4–7 years of experience in performance marketing, SEO, paid search, or growth roles, ideally within DTC, ecommerce, or consumer brands. Proven experience managing or partnering with external agencies across SEO, SEM, and/or affiliate channels. Demonstrated track record of driving new customer acquisition and revenue growth, not just traffic or engagement. Strong working knowledge of Paid Search (Google Ads, PMax, YouTube) and SEO best practices (technical, on‑page, and content strategy). Experience with keyword strategy, query mining, content clustering, and funnel‑based content prioritisation. Ability to analyse and optimise toward performance metrics such as nCAC, MER, conversion rate, and blended CAC. Familiarity with SEO and analytics tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog). Strong analytical skills with the ability to translate data into actionable insights and testing plans. Experience partnering cross‑functionally with Creative, Ecommerce, and Engineering teams to improve landing pages and site performance. Ability to manage multiple workstreams simultaneously while maintaining attention to detail and execution quality. Benefits & Attributes Performance‑oriented mindset with a strong bias toward measurable outcomes and efficiency. Highly proactive and curious, with a drive to stay ahead of evolving search trends (AI‑driven search, SERP changes, new ad formats). Comfortable operating in a fast‑paced, growth‑stage environment with shifting priorities. Strong communicator who can effectively manage agency partners and align cross‑functional stakeholders. Low ego, collaborative, and motivated by continuous testing and improvement. Strong professional development opportunities in a high‑growth environment. 401k Match. Unlimited PTO. Finish Line Fridays – finish at 3:00 p.m. every Friday. Generous set of observed holidays (17 days of office closure in 2025). $1,000 annual perks program to support a high‑performance lifestyle. Access to Momentous products and merchandise. Location This is a hybrid role based out of our Park City headquarters. Momentous provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, recall, transfer, leaves of absence, compensation and training. #J-18808-Ljbffr