Digital Marketing Associate

Company Intro Lafayette Hotels is expanding their marketing team! Are you a highly skilled and motivated individual with hands-on experience and a desire to learn more about the digital marketing and hospitality space? Do you thrive in a dynamic and fast-paced environment? If so, we have aspacefor you! Lafayette Hotelsisa family-owned and operated company with over 30 hotels and restaurants throughoutscenic destinations inMaine and New Hampshire. We areseeking a Digital Marketing Associate to join ourgrowingteam.We’relooking for qualified candidates to helpsupport theemail marketing,social mediacontent creation,and overall digital presencefor hotels andrestaurantsthroughoutdifferentregions in Maine and New Hampshire. The Lafayette familyhas been deeply involved in Maine’s hospitality industry for decades, emphasizing quality service, local community engagement, and a commitment to preserving Maine's natural beauty. The family’s business philosophy revolves around providing warm, welcoming accommodations while supporting sustainable tourism and fostering strong ties within the communities theyoperate. Position Summary Our marketing team works creatively and collaboratively on a daily basis. Our marketing department's goal is to improve communication and relationships with our guestsand explore avenues to reach new potential guests. Weinterface withother members of themarketingteamas well as property managers to developstrategy andcraft our messaging for respective properties through digital marketing channels including email, social media, and our websites and other online platforms.Other projects may includeGoogle paid advertising optimization, online listingsmanagement,and OTA channel improvements (Booking andExpedia, forex.). Our goal is toensure thatourbroad online presentation for each property isclean,accurate,and attractive. This position isgenerally onpremise at one of oursouthern Mainearea properties and involves some travel to nearby properties for content collection, and meetings with management. Daily Duties Build email marketing campaignsusing email marketing platform Photo & video contentgathering, creation, andeditingfor social media Use Hootsuite to schedule social media posts for different businesses Respond to social media messages and comments Audit and update online profiles,listingsand photo content to ensureaccuracy Work with employees, guests,managementand relevant influencers to create engaging content Create visual graphicsin Canva, as needed. Various digital marketing projects, planning, scheduling. Desired Skills Experience with email marketing platforms (Revinateis a plus) Creating reels, and videocontent Experience with Instagram, Facebook,and Pinterest; organic & paid Google My Business, Bing Places, and TripAdvisor managementis a plus GraphicDesign–Canva is essential,Adobeknowledge is a plus Analyze analytics to curate high quality engaging content Attention to detail and design on all platforms Comfortable in front and behind a camera Video editing – Adobe --> bonus! Requirements & Qualifications Self-Starter Excellent organization andcommunicationskills Ability to manage multiple projects at once Team Player Friendly and service-oriented attitude Able to read and write English Advanced computer skills Bachelor's Degree Lafayette Hotels is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information. Lafayette Hotels has over 30 family owned and operated hotels and restaurants throughout Maine and New Hampshire. With properties to gather, relax and enjoy time everywhere you want to be. From Maine’s Acadia National Park to New Hampshire’s White Mountains… Lafayette Hotels has great locations for your next adventure. #J-18808-Ljbffr Workstream