Product Marketing Manager, Media, Grow with Google

Product Marketing Manager, Media, Grow with Google Google New York, NY, USA; Mountain View, CA, USA; +2 more; +1 more Mid Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. Minimum qualifications: Bachelor's degree or equivalent practical experience. 6 years of experience in product marketing, growth marketing or digital media planning managing performance marketing campaigns. Experience directing paid media campaigns across search, social, display, and video channels. Experience managing external creative or media agencies. Experience managing cross-functional or cross-team projects maintaining project management documentation (e.g., workback schedules, milestone trackers, and campaign launch plans). Preferred qualifications: Familiarity with the Google Ads ecosystem and advanced advertising technology, with a passion for and experience in leveraging AI to optimize paid media performance. Strong analytical and quantitative skills with a track record of translating complex datasets (e.g., funnel analytics, attribution reports) into actionable marketing insights. Exceptional project management and organizational skills, with a proven track record of building standardized processes, templates, and rigorous tracking mechanisms (e.g., launch trackers, SLA templates) to streamline complex campaigns and manage operational risks. Deep expertise in full-funnel paid media strategy, cross-channel planning, and A/B or experiment design. About the job Grow with Google is Google’s commitment to help create economic opportunities for Americans. Since launching in 2017, we’ve helped more than thirteen million Americans advance their skills, get better jobs, and grow businesses. Google Career Certificates are designed to provide job seekers with the skills they need to access high paying, high growth careers without the need for a college degree. We offer certificates in the fields of IT support, data analytics, project management, user experience (UX) design, and digital marketing & e-commerce. 70% of certificate graduates say the program helped them advance their career within six months, including getting a raise or finding a new job. As the Media Product Marketing Manager for Grow with Google, you will lead the strategic vision, execution, and optimization of our full funnel paid media efforts to drive learner activation and enrollment into our learning programs. You will be responsible for end-to-end media planning across Search engine marketing (SEM), Performance Max, Demand Gen, and other paid media channels, translating deep user insights into highly targeted, effective campaigns. In this role, you will apply a user‑centric approach to understanding our learner personas, design and test optimisation levers across the funnel, and systematically optimise our media budgets to drive scale and efficiency. You will serve as the primary operational and strategic lead for our external agency partners, steering media strategy, defining campaign parameters, and executing media plans. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Individual pay is determined by factors including job‑related skills, experience, and relevant education or training. US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits Learn more about benefits at Google. Responsibilities Develop and own the end‑to‑end paid media strategy across digital channels (including SEM, Performance Max, Demand Gen, and Paid Social) to meet growth targets. Direct the complete media planning process from discovery and briefing through creative production, campaign activation, and performance measurement. Align campaign parameters and secure approvals to brief agency partners. Act as the primary lead for external agency partners, managing day‑to‑day operations, establishing campaign timelines, and executing media plans and optimisation strategies. Conduct regular reviews of customer journeys, synthesize qualitative and quantitative insights, and build user‑centric campaigns that address learner needs and minimise friction. Define key performance indicators and set performance benchmarks. Utilize analytical and attribution models (such as conversion lift studies and media mix modelling) to analyse campaign performance, optimise media spend, and guide strategic resource allocation. Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy. Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, colour, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google’s EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire. If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form. Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting. Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right. To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes. X Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; San Francisco, CA, USA. #J-18808-Ljbffr Google