Marketing and Communications Manager

Maine Coast Waldorf School is now hiring a full-time Marketing & Communications Manager for our growing school in Freeport, Maine! This position has a reliable schedule averaging 40 hours per week year-round. Pay Rate & Benefits Starting at $55,000/year; commensurate with experience Health and dental insurance, Maine Paid Family and Medical Leave, Tuition Remission for qualified dependents, paid holidays, and a retirement option through TIAA are some of the benefits offered About the Position The Marketing & Communications Manager leads the storytelling, marketing, and communications work of Maine Coast Waldorf School, helping to strengthen enrollment, retention, community connection, development efforts, and the School’s visibility throughout Maine and beyond. This role sits at the intersection of strategy and production. The Marketing & Communications Manager will develop a deep understanding of Maine Coast Waldorf School’s mission, values, pedagogy, and distinctive character, maintain a solid grasp of existing and potential audiences, and build effective production operations. The successful candidate will be an excellent storyteller and communicator who is equally comfortable thinking strategically and getting the work done. They will bring curiosity about Waldorf education and an ability to translate the richness of the School into language and imagery that is accessible and compelling to prospective families, enrolled families, alumni, donors, and the wider community. Essential Functions Marketing & Enrollment Strategy Develop and implement an annual marketing strategy and production calendar Translate enrollment goals and data into targeted marketing initiatives Develop campaigns that communicate the distinctive strengths of Maine Coast Waldorf School Identify opportunities to expand the School’s visibility and reach Ensure audiences encounter a consistent and compelling story Digital Marketing & Advertising Manage the School’s digital marketing efforts Serve as the primary School liaison with external creative partners Monitor campaign performance and use data to refine audience targeting, messaging, spending, and strategy Oversee SEO strategy and website content Manage print advertising and other targeted outreach opportunities Communications & Storytelling Develop and maintain a clear, consistent voice for Maine Coast Waldorf School Identify and tell stories that bring the School’s mission and educational experience to life Write, edit, and coordinate key School communications for internal and external audiences Manage School social media channels and develop a consistent content calendar Coordinate photography, video, and other visual storytelling Cultivate appropriate opportunities for earned media and community visibility Development & Community Engagement Assist the development and production of the School major publications Develop communications and promotional materials for fundraising initiatives Help tell the story of philanthropy and its impact Provide communications and promotional support for alumni and other community engagement initiatives Website & Brand Management Serve as the primary content manager for the School website Maintain consistency in the School’s visual identity Develop and maintain print and digital materials Create templates and systems that allow faculty and staff to communicate consistently Desired Qualifications & Skills Exceptional writing, editing, and storytelling skills Demonstrated experience in marketing, communications, communications, journalism, public relations, enrollment marketing, development communications, or a related field Strong understanding of digital marketing Ability to interpret marketing and enrollment data and use it to inform strategy Experience managing websites and digital content platforms Experience producing high-quality print and digital publications from concept through completion Strong visual judgment and experience collaborating with creative professionals Excellent project management and organizational skills Strong interpersonal skills Ability to work independently, take initiative, and move comfortably between strategic planning and detailed execution Sound judgment when working with sensitive or confidential material Familiarity with independent schools, Waldorf education, nonprofit organizations, or mission-driven institutions Additional Information This is a full-time, year-round administrative position. Regular hours generally align with the School day, with flexibility during summer and school vacation periods. Some evening and weekend work is required for major School events, performances, admissions programs, fundraising events, and other communications needs. About the School Maine Coast Waldorf School is an independent day school offering experiential learning from pre-kindergarten through high school. Blending the arts, practical application, and place-based learning on our 75-acre campus and beyond, our curriculum inspires purpose and nurtures curiosity, creativity, and confidence. Maine Coast Waldorf School is committed to enriching its educational experience and culture through the diversity of our faculty and staff and emphatically rejects discrimination in all its forms. Full member of the Association of Waldorf Schools of North America (AWSNA) and the New England Association of Schools and Colleges (NEASC). Maine Coast Waldorf School is an equal opportunity employer and does not discriminate on the basis of race, color, national or ethnic origin, religion, gender identity or expression, sexual orientation, marital or parental status, age, ancestry, veterans status, or disability in its employment or in the administration of its educational policies and programs. Employee Benefits Maine Coast Waldorf School offers a competitive benefits package for full-time employees including: Health Insurance Dental Insurance 403(b) Retirement Plan 80% Tuition Remission for faculty/staff Regular performance evaluations Paid professional development Our Values Founded in 1984, Maine Coast Waldorf School serves students from infant & toddler play programs through high school. Our expansive campus is located in Freeport, just north of bustling Portland, Maine. Our campus fosters place-based learning and outdoor education with acres of outdoor classrooms, gardens, and woodland trails. Our beautiful facilities were designed with intention and reflect our commitment to environmental stewardship. From our straw-bale early childhood building to our net-zero high school, each space was thoughtfully constructed to support both learning and sustainability. We are committed to enriching the educational experience and the culture we create through the diversity of our faculty and staff. We actively seek systemically-excluded communities in our applicant pool, including but not limited to BIPOC and/or LGBTQIA2+ candidates. Maine Coast Waldorf School strives to promote social justice. We are committed to affirming people of all religions, spiritual values, countries of origin, immigration statuses, races, genders, abilities, identities, and sexual orientations. We are a multicultural, pluralistic community; we embrace diversity as a core strength of our community and seek to make our curriculum and policies as inclusive as possible. Maine Coast Waldorf School does not discriminate on the basis of race, religion, gender identity or expression, sexual orientation and national or ethnic origin in the administration of its educational programs, hiring, self-government, admissions, financial assistance, and all other school-related activities, and emphatically rejects discrimination in all its forms. #J-18808-Ljbffr