Social Media & Marketing Coordinator

Social Media & Marketing Coordinator

The Alumni Association of the University of Michigan is seeking a creative Social Media & Marketing Coordinator to be the digital voice of the Alumni Association. In this role, you will execute cutting-edge social media strategies that grow our footprint, captivate our audience, and elevate our brand. Whether you're filming short-form video on the ground at major events, shaping the online presence of our executive leadership, or experimenting with emerging digital trends, your content will spark nostalgia, foster belonging, and drive real action. If you're a proactive creator who thrives on community engagement, smart analytics, and storytelling that moves people, come shape the next chapter of the Alumni Association's digital legacy.

In addition to the responsibilities and qualifications listed below, and most importantly, candidates must share and hold in the highest regard the same values that are uniquely inherent to the Alumni Association:

ALL IN

Believe in our mission

Be trustworthy and loyal to the Alumni Association and each other

Be passionate about what we're doing and be proud to be a part of it

Be an employee who goes above and beyond the call of duty

SERVING HEART

Be open and willing to listen to others and help in whatever way possible

You're dedicated to selflessly following the Platinum Rule: treat others the way they want to be treated

SOLUTION SEEKER

You're a creative problem solver

You're never satisfied with the status quo

You find a way to say yes

You embrace new ideas and approaches from different perspectives

You're collaborative, flexible and adaptive

Responsibilities*

• Assist in the development of and execute the social media strategy in collaboration with marketing and content teammates that achieves goals and objectives for engagement, marketing conversion, and storytelling.
• Grow the Alumni Association's social media presence by curating and creating day-to-day content, including copy, basic graphics, photos, and videos.
• Create, edit, and publish short-form video.
• Ensure content, tone, and voice are consistent with Alumni Association brand guidelines.
• Track key performance indicators (KPIs), analyze data, and generate reports to assess the effectiveness of campaigns and content.
• Maintain the long-term publishing calendar of the Alumni Association's social media channels, identifying timely and relevant ideas and working with internal teams to develop engaging content.
• Provide live coverage, including photos and videos, of the Alumni Association's signature events.
• Engage digital communities on the Alumni Association's social media channels, monitoring and moderating comments and sentiment and proactively responding to questions and conversations and escalating as needed.
• Consult and assist as needed with marketing paid media initiatives.
• Execute basic database queries to segment audience communications.
• Represent the Alumni Association in the University of Michigan's social media community of practice, collaborating with partners from schools, colleges, units, and campuses and establishing the Association as a leader across U-M.
• Monitor industry trends and best practices for social media and digital content, testing and implementing new ideas, researching and exploring new channels, and sunsetting or increasing the effectiveness of existing channels.
• Assist marketing managers with tasks including, but not limited to, the creation of creative briefs and asset requests, and compiling marketing data and metrics for review.
• Assist with routine, recurring web editing tasks.

General Responsibilities:

• Provide organizational leadership by demonstrating AAUM core values: All In, Serving Heart, and Solution Seeker, and helping other staff members demonstrate those values.
• Value and embrace different identities and perspectives, recognizing that everyone has unique and different experiences that contribute to the best solution seeking and success for AAUM.
• Work with AAUM staff members to gain a clear and consistent understanding of the details of the strategic plan and feel equal ownership of every piece of it, including pieces for which there is no direct responsibility.
• Be collaborative with all AAUM staff and teams. Operate as a critical contributing member of the staff to complete objectives in many different areas in order to move the whole organization toward the strategic plan.
• Support University Relations efforts by demonstrating AAUM value to campus units/partners (i.e., schools/colleges, campuses).
• Continually build digital skill sets in order to implement into work.
• Staff and participate in team meetings, Alumni Association events that may be during evenings or weekends, and staff retreats including offsite, overnight staff retreats at Camp Michigania.
• Provide staff support to the Alumni Association's Board of Directors, its committees, and other volunteers as needed.
• Coordinate special projects as assigned or required.
• Participate in Alumni Association and other University committees as required.
• Share knowledge through internal communication.
• Support the Alumni Association's vision of creating a place of belonging for all alumni.
• Remain current with respect to technology and the university's educational resources.

Supervision Received

Direct supervision is received from the Director of Marketing and Business Development

Supervision Exercised

May supervise part-time or student employees

Required Qualifications*

• 2 years of experience managing social media or digital content to increase engagement within a brand.
• Strong understanding of the University of Michigan brand.
• Ability to utilize Google Suite, including mail, sheets, docs, slides, chat, etc.
• Demonstrated ability and passion to build your own digital skill set.
• Team player and a strong attitude for collaboration.
• Excellent written communication skills for social media.
• A proven ability to generate creative, innovative solutions to issues with a can-do attitude and a mindset to be results-driven.
• Ability to work effectively with leaders and colleagues in an environment made up of different perspectives and lived experiences.

Desired Qualifications*

• Experience with Sprout Social or similar platforms
• Experience with Marketing Cloud or similar email marketing platforms
• Familiarity with Google Sheets, Excel, and similar software

Modes of Work

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.

Work Locations

The Alumni Center is located in Ann Arbor, MI. This position is hybrid and currently requires 2 days in the office a week. Starting the week of September 13th, the position will require 3 days in the office a week.

Additional Information

• Will require evening and weekend work to support Alumni Association events and programs
• This position requires occasional travel

U-M EEO Statement

The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.