Product Marketing Manager - SaaS

We are seeking an enthusiastic and proficient Product Marketing Manager with a strong background in SaaS to join our team. The ideal candidate will excel at designing and executing high-impact marketing strategies that drive product adoption, generate qualified leads, and support business growth. This role requires a strategic thinker who can position our integration platform effectively in the market, craft compelling messaging, and act as a brand ambassador at industry events. You will collaborate closely with sales, product, and partner teams to ensure our go-to-market efforts resonate with customers and partners, while also engaging directly with stakeholders to highlight the unique value of our solutions.

Job Responsibilities:

• Campaign Development & Execution: Develop and implement lead-generating sales and marketing campaigns across diverse channels, including digital, social media, and events, with a focus on SaaS products.
• Partnership Cultivation: Actively seek and engage new partners for our partner program, using your industry connections and insights, particularly within the SaaS industry.
• Event Participation & Field Visits: Represent DBSync at various industry events, conferences, and seminars, and be willing to visit partners and potential partners in person. Articulate the benefits of our SaaS integration solutions effectively.
• Revenue Growth: Contribute to the company's revenue growth by developing strategies that convert leads into sales, identifying new revenue opportunities, and optimizing marketing campaigns for maximum ROI.
• Team Collaboration: Collaborate with sales, product development, and customer service teams to ensure marketing strategies are aligned with overall business goals.

Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. An MBA is a plus.
• Demonstrated experience of minimum 5 years in marketing, preferably within the technology or SaaS domain.
• In-depth knowledge of lead generation strategies and associated metrics.
• Outstanding communication and presentation skills.
• Proficiency in building and nurturing relationships with partners and stakeholders.
• Willingness to travel for events and in-person partner visits.
• Prior experience in SaaS product marketing

Job Location: Bangalore (Remote)
Work Shift: U.K Shift (1:30 PM IST to 10:30 PM IST )