Marketing Lead (First marketing hire)

Join to apply for the Marketing Lead (First marketing hire) role at VetRec (YC S23) 19 hours ago Be among the first 25 applicants Join to apply for the Marketing Lead (First marketing hire) role at VetRec (YC S23) This range is provided by VetRec (YC S23). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $85,000.00/yr - $110,000.00/yr We are looking for an all-star Marketing lead to help drive and own our all-up marketing strategy. This is a remote position but an option for in-person in our Ft. Lauderdale/Aventura office. Ideal candidate is someone who has worked in the veterinary or pet industry. For all questions please email us at hiring@ This is the only mailbox we are monitoring for job postings. Our values Get s* done: We are a fast pace team, shipping features daily and onboarding clinics and hospitals of all types and sizes daily. Transparency: We believe in brutal honesty amongst our team and customers. Grit: Competing in an evolving market means going above and beyond for our customers and fighting on behalf of them every day. Customers, customers, customers: Did we already mention customers? They are the lifeblood of our business, without them we don’t exist. Over-communication > under-communication: As a small, fast paced team, communication is vital. We look for team members that will keep things moving and constantly update the team as needed. What Will You Be Doing Develop and execute the overall marketing strategy, focusing on customer acquisition, activation, and retention. Be responsible for identifying target customers and determining the best message to reach those customers Design and execute profitable marketing campaigns that attract the right customers across online channels (SEO, social, podcast, affiliate, influencer, email, conferences) Own, maintain, and grow our social media strategy Including social media content on blog posts, case studies, and more. Help determine the right veterinary conferences to sponsor and opportunities to grow our brand (including merch, swag, and booth design), including travel to attend these when applicable. Own our Social media analytics funnel, Google ads, Tiktok Ads, Meta ads. Setting an analytical environment of data capture and interpretation. Leverage analytics tool to track and report on key metrics. CAC, Conversion, lead-to-customer, engagement, retention, revenue, spend, NPS, and much more. Know how and when to optimize for each metric and how to create dashboards to reflect these. Work closely with our Head of Business Development and CEO on driving results forward Stay up-to-date on industry trends, tools, and competitive benchmarks to ensure our strategy remains innovative and effective. Who Do We Want Someone who shares the values that we share. Someone who constantly raises the bar, is proactive, has grit and determination, and can get s* done. We are a fast-growing startup and as such, we work very hard (also celebrate every win!). Our team puts 10 hours a day on average into building this company. While there is not a specific time commitment as project-based outcomes > time-based ones, there is a sense of urgency to iterate and deliver constantly. Specifically For This Role Prior experience setting up systems, creating processes, and implementing marketing platforms is critical Proven experience in growth marketing, digital marketing, or performance marketing, ideally within the vet or pet industry. Deep understanding of quantitative functions – acquisition, engagement, retention, lifecycle, and insights to drive ROI Is an excellent communicator and approachable person Proficiency with modern marketing platforms such as Analytics/BI (Google Analytics, Metabase), Email service providers (Mailchimp, Loops), Social Media, Content Marketing (SEMRush), Advertising and Retargeting (Google Ads, Facebook Ads Manager) Experience in working at a startup or small company is a plus VetRec is an equal-opportunity employer and does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at VetRec (YC S23) by 2x Sign in to set job alerts for “Marketing Lead” roles. Miami, FL $133,000.00-$190,000.00 3 weeks ago Fort Lauderdale, FL $80,000.00-$90,000.00 2 weeks ago Miami-Fort Lauderdale Area $160,000.00-$200,000.00 6 days ago Marketing Specialist / Social Media Manager Marketing Director, Online Marketplaces (On-Site) Miami-Fort Lauderdale Area $160,000.00-$160,000.00 2 weeks ago Miami, FL $60,000.00-$120,000.00 6 days ago Fort Lauderdale, FL $75,000.00-$85,000.00 2 weeks ago Sr. Manager, Local Marketing Execution, PLK, US&C We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr VetRec (YC S23)