Planner, Media Planning

Job Summary Responsible for partnering with internal and external sales teams by developing strategic cross‑platform media plans and avails that optimize yield principles and demonstrate an understanding of client objectives. Responsible for all pre‑sales activities, from receipt of the request for proposal, pricing and building campaigns, assisting with the internal negotiation process as well as guiding sales through the close of deals. Core Responsibilities Create proposals adhering to yield and pricing principles across all media platforms: Traditional TV (Market & National), Audience Addressable, Streaming, Interactive Display, and Programmatic. Collaborate with Sales partners by developing strategic cross‑platform media plans that optimize supply and demonstrate an understanding of client specifications and campaign objectives. Develop an in‑depth understanding of partner department functions (Sales, Campaign Management, Advertising Operations, Sales Development, Supply Strategy, Product, Finance). Gain fluency in inventory, pricing, forecasting, and planning tools (Salesforce, FreeWheel, Strata, Tableau, and internal systems). Apply best practices to improve schedule building over time. Maintain knowledge of evolving media landscape and consumer behavior shifts. Exercise independent judgment and discretion in significant matters. Attend consistently and punctually. Work nights and weekends, variable schedules as necessary. Perform other duties as assigned. Skills Data Analysis Teamwork Communication Results‑oriented Education Bachelor’s Degree. A combination of coursework and experience may be considered. Relevant Work Experience 2–5 years. Benefits Comcast offers a comprehensive benefits package including health, dental, vision, retirement, and paid time off. Commission or bonus opportunities may apply depending on the role. Equal Opportunity Statement Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. #J-18808-Ljbffr Comcast