Fitness Center Manager

Summary: The Fitness Center Manager leads fitness operations, ancillary sales, programming, and revenue growth at Four Seasons. This role oversees Personal Training, The PIT, Small Group Training, Assisted Stretching, Nutrition Coaching, and overall fitness center operations. The manager recruits, develops, and holds fitness staff accountable for delivering an exceptional member experience, achieving performance goals, and driving sustainable revenue growth through effective sales strategies, program development, and operational management.Vision: At Four Seasons, our employees should exhibit a passion for transforming lives and creating a healthier community among members and staff. They should provide member satisfaction within the Association’s mission: “to provide social, physical, and recreational activities and services for members and their participating families.” Employees should understand, accept, and embody Four Seasons’ core values through their actions, behaviors, and work performance.Primary Duties and ResponsibilitiesFitness Operations & Staff LeadershipOversee daily fitness center operations, including equipment functionality, cleanliness, safety, and space utilization.Direct Personal Training, The PIT, Small Group Training, Assisted Stretching, and Nutrition Coaching programs.Recruit, train, schedule, supervise, and evaluate fitness professionals.Establish clear performance expectations, service standards, and accountability measures for staff and programs.Provide ongoing coaching, mentorship, and professional development to improve coaching quality, sales effectiveness, and member experience.Monitor program participation and service delivery to identify opportunities for improvement.Ancillary Sales & Revenue GrowthLead sales and revenue-generation efforts across all fitness and wellness services.Establish individual and departmental sales goals, performance metrics, and accountability standards.Train and coach staff on member discovery, needs assessments, lead follow-up, objection handling, and closing sales.Develop systems to track leads, consultations, conversion rates, client retention, and revenue performance.Engage directly with members to identify fitness goals, recommend appropriate services, conduct consultations, and facilitate program enrollment.Collaborate with membership and other departments to generate referrals, cross-promote services, and increase ancillary sales.Evaluate sales performance and implement strategies to improve conversion, participation, renewals, and revenue.Training Performance & Program DevelopmentEstablish measurable standards for coaching quality, member satisfaction, client retention, and program performance.Conduct regular staff meetings and individual performance reviews to assess results, address challenges, and establish development goals.Ensure programs deliver personalized, result-oriented experiences that support member goals and encourage long-term participation.Evaluate existing services and develop new offerings based on member demand, industry trends, available resources, and revenue potential.Partner with marketing and membership teams to promote fitness services through campaigns, events, educational materials, and member communications.Use member feedback, participation data, and performance reports to evaluate program effectiveness and guide improvements.Financial Management & AccountabilityDevelop and manage the annual fitness department budget, including monthly and annual revenue goals.Analyze revenue, expenses, payroll, participation, and key performance indicators to evaluate financial performance.Monitor progress toward goals, communicate results, and implement corrective strategies when performance falls short.Evaluate pricing and staffing models, operating expenses, and resource allocation to improve profitability while maintaining service quality.Hold staff and program leaders accountable for growth initiatives, service standards, and measurable results.Identify opportunities to increase ancillary revenue, improve operational efficiency, and maximize departmental profitability.QualificationsSkills & AbilitiesStrong leadership, communication, and decision-making skills.Ability to develop, motivate, and hold a high-performing training team accountable.Knowledge of sales, lead conversion, customer relationship management, and client retention.Strong business acumen, including financial analysis, budgeting, performance reporting, and revenue planning.Excellent organizational skills and the ability to manage competing priorities.Ability to build relationships, resolve problems, and make sound business decisions consistent with Four Seasons’ mission, values, and policies.Proficiency in Microsoft Office and the ability to learn fitness management, scheduling, and sales tracking software.Professionalism and discretion when handling confidential business and member information.Ability to obtain CPR/AED certification within 30 days of employment and maintain certification throughout employment.Education & ExperienceBachelor’s degree in kinesiology, exercise science, sport management, business administration, or a related field preferred.Experience managing a fitness center, training department, or similar service-based operation.Demonstrated success in sales, revenue generation, staff development, or performance management preferred.Experience managing budgets, analyzing financial performance, and achieving revenue targets.Knowledge of Personal Training, strength and conditioning, group training, nutrition coaching, or related fitness services.Nationally accredited fitness certification preferred.Experience with fitness management software and sales tracking systems is a plus.Physical RequirementsThe physical requirements listed are representative of those necessary to perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.Ability to operate standard office equipment.Ability to lift and move up to 50 pounds and stand or move throughout the club as needed.Ability to demonstrate exercises, observe training sessions, and respond to member and staff needs in an active fitness environment. #J-18808-Ljbffr Four Seasons Health Club