Software Engineer III

eTeam

Job Role: Software Engineer III
Location: Remote
Duration: 6 Months

Primary Responsibilities:

Develop and maintain deep links for paid campaigns, influencer attribution, referrals, and off-platform channels, incorporating optimized targeted routing solutions.
Construct custom audience data tables derived from cross-app user behavioral metrics and integrate them with advertising platform infrastructure.
Implement and maintain conversion tracking mechanisms (advertising pixels) within user onboarding flows to enable real-time campaign optimization based on funnel behavior.
Support targeted marketing email initiatives by mapping user behavioral signals into defined audience parameters.
Execute end-to-end growth and promotional experimentation.

Key Required Competencies:

Deep Linking and Mobile Attribution: Expertise in developing and managing campaign links across web and mobile applications.
SQL and Data Pipelines: Proficiency in constructing audience segmentation tables from complex behavioral datasets.
Advertising Platform Integration: Proficiency with conversion pixels, custom audience integrations, and campaign tracking architectures.
Backend or Full-Stack Engineering: Demonstrated skill in Python Alongside Hack/PHP, Java, or JavaScript.
A/B Testing and Experimentation Frameworks: Experience in designing, executing, and evaluating growth experiments.

Must-Have Skills:

Deeplinking, campaign tracking and attribution at consumer scale (App Links / Universal Links, iOS/Android/web, URL parameter taxonomies, click-to-conversion attribution)
Marketing data and audience engineering - strong SQL, behavioral signal tables, scheduled pipelines, syncing custom audiences into an ads platform or CDP
Growth marketing platform engineering with a proven track record partnering directly with marketing teams

Nice-to-Have Skills:

Lifecycle messaging and personalization - marketing automation platform integration (SFClient, Braze, Iterable or equivalent), journey/trigger config, API-driven personalization
Email marketing with ML propensity and personalization layers
Big-tech / large consumer-platform background; dashboarding and self-serve tooling for non-engineers

Vacancy posted more than 2 months ago

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