Vice President, Brand Strategy

Vice President, Brand Strategy

About the Company

Leading marketing & media agency focused on the healthcare sector

Industry
Marketing and Advertising

Type
Privately Held, Private Equity-backed

Founded
2005

Employees
501-1000

Categories

• Marketing & Advertising

Specialties

• medical communications
• promotional advertising
• medical education
• digital programming
• healthcare advertising
• hcp advertising
• biopharmaceutical advertising
• pharmaceutical marketing
• healthcare consulting
• patient advertising
• direct-to-consumer advertising
• medical device marketing
• payer marketing
• and pharmacoeconomic consulting
• pharmacoeconomic consulting
• market access
• payer communications
• strategic advisory
• consulting
• commercialization
• and life sciences

About the Role

The Company is seeking a VP, Brand Strategy to join their dynamic team. The successful candidate will be a key player in the development of breakthrough brand strategies that resonate with healthcare professionals, patients, and caregivers. This role is all about solving business problems, uncovering insights that matter, and turning complex scientific and market data into clear, compelling, and impactful narratives. The VP, Brand Strategy will be a trusted strategic partner to clients, facilitating workshops, and bringing a clear point of view backed by evidence. They will also be responsible for shaping brand positioning, messaging, and communications across the product lifecycle, and for building modern, connected strategies that elevate the work and the team. The ideal candidate will have a background in brand strategy or planning within an agency environment, with a focus on pharma, biotech, or healthcare marketing. A strategic thinker, natural storyteller, and deeply curious individual, the VP, Brand Strategy will be known for their ability to craft engaging and inspiring creative briefs, and for their collaborative leadership style. They should have a strong understanding of clinical data, competitive landscapes, and HCP or patient dynamics, and be experienced in working with cross-functional teams, including medical, social, and engagement strategy. The role requires a professional with excellent communication skills, a track record of delivering insight-driven and creatively inspiring work, and a passion for making a real difference in the healthcare industry.

Functions

• Marketing
• Strategy