Vehicle Upfit General Manager- Edison

Make a Real Impact

East Coast Emergency LLC, a LEHR company, has been a trusted leader in the emergency vehicle industry for more than 25 years. As a fast-growing company in the emergency vehicle upfitting space, we are proud of a culture built on collaboration, innovation, and continuous improvement. We offer a fun, rewarding environment for professionals who are passionate about making a difference and growing their careers.

At East Coast Emergency, we build more than vehicles—we build the lifelines that first responders depend on every day. With pride, passion, and precision, we have earned a strong reputation as industry leaders in emergency vehicle sales and installation. From removing unnecessary factory components to installing lighting, sirens, gun racks, and other specialized equipment, our mission is to deliver a superior customer experience, provide only the highest-quality brands, and achieve the highest standards of workmanship. Every vehicle we upfit reflects the care and expertise our team brings to the job.

Position Overview

We are seeking a strategic, results-oriented General Manager to lead our operation and drive excellence across the business. This is an outstanding opportunity for a dynamic leader who thrives in a fast-paced environment, knows how to prioritize and execute key initiatives, and has a proven track record of building and leading high-performing teams. The ideal candidate has experience working with technicians on the production floor and optimizing operations.  

The General Manager will oversee all aspects of our aftermarket vehicle upfitter business, including strategic planning, operational performance, team leadership, and coordination across sales, service, and parts. This role requires strong business acumen, problem-solving ability, and a hands-on leadership style to ensure continued growth and operational success.

Compensation and Benefits

• Competitive base salary $100,000 to $150,000 per year plus Bonus
• Health Benefits (Medical, Dental, and Vision)
• 401K
• Paid time off and holidays

Schedule
Monday – Friday 8:00 am – 4:00 pm

Location
1000 New Durham Road, Edison, NJ, 08817

Key Responsibilities

Leadership & Management

• Demonstrate superior leadership, communication, and organizational skills
• Hire, train, and supervise team leaders and technicians
• Establish goals and performance standards for each department
• Maintain strong communication with team members to support profitability and customer satisfaction

Financial Management

• Manage budgets, forecast financial performance, and allocate resources effectively
• Review monthly, quarterly, and annual financial statements for accuracy
• Implement cost-control strategies to improve profitability
• Drive revenue growth through sales targets, pricing strategies, and market analysis
• Identify financial risks and implement mitigation strategies
• Evaluate and approve investments in projects, equipment, and assets

Operational Oversight

• Oversee daily operations, including financial performance and inventory management
• Ensure compliance with local, state, and federal regulations
• Develop and execute growth strategies aligned with business objectives

Sales & Marketing

• Collaborate with sales teams to minimize cycle time and improve profitability
• Review sales orders for accuracy and alignment with customer needs
• Represent the company at trade shows and customer meetings to drive business growth

Customer Relations

• Address customer concerns promptly to ensure high satisfaction
• Maintain strong relationships with vendors and partner agencies
• Develop and execute action plans for law enforcement and emergency service contracts

Qualifications

• Bachelor’s degree in business management or a related field ( preferred )
• Minimum of five (5) years of management experience; industry-specific or automotive experience preferred
• Strong leadership ability with a track record of building and motivating teams
• Strategic thinker with the ability to align decisions with company vision
• Solid financial acumen, including budgeting, forecasting, and reporting
• Excellent communication skills (verbal and written)
• Strong problem-solving and decision-making capabilities
• Experience managing operations and improving efficiency
• Customer-focused mindset with a commitment to service excellence
• Adaptable and able to navigate changing priorities
• Proven ability to recruit, develop, and retain top talent

Proven Track Record In

• Strategic planning and execution
• Budgeting and financial oversight
• Team leadership and development
• Process improvement and operational efficiency
• Customer relationship management

Skills & Competencies

• Strong leadership and decision-making abilities
• Excellent communication and interpersonal skills
• Financial acumen and analytical thinking
• Proficiency in business systems (e.g., Microsoft Dynamics Business Central, MS Office, Excel, workflow tools)
• Conflict resolution and negotiation skills
• Adaptability and resilience in a fast-paced environment

Why Join Us?

• Be part of a respected, growing company with a stellar industry reputation
• Support the critical work of first responders
• Work in a collaborative, energetic, and rewarding culture
• Lead a business positioned for continued growth and success

Apply Today
If you are a driven leader ready to make an impact, we’d love to hear from you.