Digital Acquisitions Lead

Join Barclays as a Digital Acquisitions Lead. At Barclays, our vision is clear – to redefine the future of banking and help craft innovative solutions. In this role you will focus on driving digital wallet growth and mobile payment adoption, including Buy Now, Pay Later solutions, from an acquisition strategy perspective, leveraging AI‑driven ecosystems to increase accounts. The candidate will partner with global financial partners and navigate the broader financial services landscape. Key Responsibilities Develop, implement, and manage digital marketing platforms and channels, including the website, social media channels, and marketing technology platforms. Align digital marketing strategies with business objectives through market research, customer insights, and competitive analysis. Collaborate with cross‑functional teams such as product marketing, communications, and IT to ensure cohesive digital initiatives. Create compelling, targeted content and optimize online content for search engines, managing paid search campaigns to drive traffic and conversion goals. Analyze data and utilize analytics tools to measure and report on campaign performance, optimizing strategies accordingly. Manage and update digital marketing platforms and channels, ensuring content and technology remain current. Accountabilities See key responsibilities above, with further emphasis on developing strategies aligned with the bank’s objectives, managing budgets and resources, and ensuring compliance and risk mitigation. Qualifications Experience with digital wallets, Buy Now Pay Later, and mobile payment ecosystems. Background in digital acquisitions, ideally with exposure to AI‑driven acquisition strategies. Strong understanding of financial services and global partnership dynamics. Forecasting and analytical skills with the ability to meet or exceed performance targets. Highly Valued Skills Relationship‑building skills across global and cross‑functional teams. High attention to detail and accuracy. Comfort working with emerging fintech technologies. Ability to navigate and influence in a fast‑paced, evolving digital environment. Location Wilmington, Delaware office. Vice President Expectations Contribute or set strategy, drive requirements and make recommendations for change; plan resources, budgets, and policies; deliver continuous improvements. Define roles and responsibilities; manage talent and performance; support departmental and tactical priorities. Demonstrate leadership behaviours: Listen, Energise, Align, Develop. Act as subject‑matter expert, guide technical direction, and coach team members. Advise stakeholders on cross‑functional impact and alignment. Manage and mitigate risks, supporting control and governance agendas. Show comprehensive understanding of business functions to contribute to achieving business goals. Collaborate across areas to stay aligned with business strategies. Develop solutions through analytical thinking, interpretative analysis, and research integration. Build and maintain partnerships with internal and external stakeholders, using influencing and negotiating skills to achieve outcomes. Values & 18EEO Statement All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship and the Barclays Mindset of Empower, Challenge, and Drive. #J-18808-Ljbffr Barclays Bank US