Senior Lifecycle Marketing Manager

About CookUnity Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers. The role As our Influencer Marketing Manager, you will own CookUnity's influencer and creator marketing engine as a measurable acquisition channel. You'll build a portfolio of creator relationships across TikTok, Instagram, YouTube, and emerging platforms; turn CookUnity's chefs, menus, and customer insights into creator-ready angles; and make the channel accountable to incremental new-customer growth. This is a builder role. Create the operating system, run the deals, and scale our creator channel. Responsibilities Own and scale CookUnity's influencer and creator marketing program across priority platforms, ensuring partnerships are aligned with new-customer growth, CAC, payback, and quality goals Build the creator operating system from the ground up: creator tiers, sourcing workflows, audience-fit scoring, outreach templates, deal structures, usage rights, tracking standards, and post-campaign readouts Manage creator relationships end to end, from first contact to brief, contract, deliverables, content review, tracking, payment, and long-term reactivation Turn CookUnity's chefs, menus, product experience, and customer data into creator briefs that give partners specific, useful things to say Build a creator community through early tastings, chef access, menu drops, data briefings, and repeatable moments that make creators more invested in CookUnity over time Monitor budgets and pacing with rigor; identify performance risks early and reallocate toward creators, formats, and offers with stronger signal Use AI and automation to improve speed and quality across creator discovery, audience-fit scoring, outreach personalization, brief development, trend mining, comment analysis, and reporting Collaborate with paid social, creative, lifecycle, SEO, product, culinary, and chef partnerships teams to turn creator activity into a repeatable growth engine Stay on the frontier of creator marketing, platform shifts, AI tooling, and performance measurement so CookUnity keeps learning faster than the category Qualifications You're a performance-minded creator marketer with a builder's mindset. You know the difference between a post that looks good and a program that can scale. You're the kind of person who opens a spreadsheet when others open a deck, then uses that spreadsheet to write a better creative brief. 4+ years of experience managing influencer, creator, or affiliate-style partnership programs, ideally for a direct-to-consumer, ecommerce, subscription, marketplace, or food brand Experience managing paid creator budgets and negotiating deal structures, including flat fees, performance incentives, usage rights, creator licensing, and paid amplification Strong analytical fluency. You are comfortable with data, CAC, payback, conversion, cohort quality, attribution limits, and the difference between reach and commercial signal Strong creative judgment. You can brief creators clearly, evaluate whether content will work, and explain why a hook, format, or audience match is likely to perform Bias toward system-building over one-off wins. You create playbooks, templates, dashboards, and workflows that make the program stronger after each cycle Curious about AI as an operating layer for influencer marketing. No engineering background required; practical experimentation with workflows that make sourcing, research, briefing, outreach, QA, or reporting faster and better Detail-oriented project manager who can juggle creators, agencies, contracts, briefs, timelines, budgets, and internal partners without dropping threads Commercially sharp and intellectually curious. You bring channel fluency, broader growth judgment, and a clear point of view on where the next dollar should go Operate with a high degree of autonomy and accountability. You proactively flag risks, identify opportunities, and push for what you believe in Learn More About CookUnity We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale. We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect! Benefits Health Insurance coverage 401k Plan Unlimited PTO 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical Paid Family leave Compassionate Leave: 3-5 days each time the need arises A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster. Wellness perks: access to fitness subsidies to build a healthy lifestyle Personalized Spanish coach Awesome opportunity to join a company that is looking to change how we eat and how chefs work! Compensation All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Pay Range for this position $100,000—$110,000 USD CookUnity is an Equal Opportunity Employer . We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability. Quick note for all candidates We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief "proof of humanity" to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us: Apply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com. Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page. We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS. We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away. If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and we care about keeping your experience (and safety) as genuine as possible. #J-18808-Ljbffr