Sr. Manager, Social Media

CA EMPLOYEE PRIVACY RIGHTS: MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA's Miniverse™, Fluffie Stuffiez™, Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at or check us out at LinkedIn, Twitter, Instagram and Facebook. Mission: Responsible for the management of social media strategy, content creation, publishing, moderation, and updating of public-facing social handles across established and emerging platforms. Key Result Areas Time Utilization 1. Social Media Strategy – 40% 2. Content Creation Management – 20% 3. Publishing – 15% 4. Community Management Moderation – 10% 5. Analytics – 10% 6. Thought Leadership and Advocacy – 5% Total Time Utilization 100% Position Requirements Education/Experience: Bachelor's degree, preferably in social media, marketing, or communications 5+ years of paid and organic social media channel strategy and programming Similar management position at toy/entertainment/media company preferred Understanding of COPPA a plus Skills/Knowledge/Ability Narrative and audience driven understanding of social media content Best practice knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok, and emerging platforms Enthusiastic self-starter who is an expert copywriter Ability to switch between voices of various brand personalities, brand characters, corporate spokesperson, and consumer targets Understanding of writing and generating content for both kid and adult audiences Good communication, management, decision-making, and relationship-building skills Team player willing to absorb, enhance, and execute brand direction Love of popular and internet culture Depth of experience targeting modern moms on Social Demonstrated expertise in establishing a socially led creative vision for brands Authority Reports to Vice President of Social Media Strategy and Content Works closely with brand, creative, agencies, and marketing teams to develop content Key Result Areas and Activities Social Media Strategy Build insight-led, audience driven, social media strategy and tactical content plans Working with paid media team to support social content Content Creation Management Collaborate with cross-functional teams and external partners on asset ideation and development Stay informed on platform specs, ad types and innovation Leveraging partnerships and influencers to further social content Publishing Annual, monthly, and daily calendar development and maintenance Scheduling, publishing, QA of social media content Ensure legal guidances are executed Community Management Development of voice and social tone of brand socially Community Management of owned channel in addition to off channel engagement Analytics Establish and monitor KPIs to ensure strategy Development and presentation of ongoing reportingWork closely with legal counterparts to ensure adherence to rules and guidelines around social media marketing Thought Leadership and Advocacy Feedback trends to help inform the product cycle and marketing direction Identify and educate teams on emerging social media platforms Salary $95,000 - $115,000 /yr #J-18808-Ljbffr