Senior Analyst, Competitive Intelligence

Company Description

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Job Description

The Zenith Competitive Intelligence team delivers advertising intelligence that translates into actionable insights and marketplace advantage for our clients. Our work informs strategy, planning, and business decision-making by contextualizing competitive dynamics, media investment trends, and messaging strategies.


As a Senior Analyst, you will own end-to-end Competitive Intelligence workstreams, transforming complex data into clear, business-focused insights. This role goes beyond reporting: success is defined by your ability to connect data to business context, develop a point of view, and translate findings into implications that support strategic decisions.

The Individual:

The Senior Analyst is an accountable owner of assigned Competitive Intelligence workstreams, operating with a high degree of independence. This role is responsible for managing work from intake through delivery, including intake communication, insight development, QA, and stakeholder communication/engagement. Senior analysts are expected to think critically about data, proactively identify patterns, risks, and opportunities, and ensure outputs are not only accurate but clearly tied to the business.


Responsibilities

• Ownership mindset with the ability to independently drive work forward
• Strong analytical and critical thinking skills; able to move from data to insight to implication
• Clear communicator who can translate complex data into concise, stakeholder-ready narratives
• Highly detail-oriented with strong standards for accuracy and quality
• Comfortable working in fast-paced environments with evolving priorities
• Curious, proactive, and motivated to improve outputs and processes continuously
• Own recurring reporting and ad hoc Competitive Intelligence analyses from intake through final delivery
• Analyze competitive data to identify trends, investment shifts, and messaging strategies
• Translate findings into clear insights, business implications, and strategic recommendations
• Ensure accuracy, consistency, and quality across all deliverables (data, storytelling, and formatting)
• Present Competitive Intelligence in internal and client-facing forums on a recurring (e.g. weekly) basis, clearly articulating key trends, shifts, and competitive activity, with a focus on surfacing timely, decision-relevant intelligence
• Proactively identify risks, gaps, and opportunities with recommended next steps
• Manage timelines and communicate status, dependencies, and risks proactively
• Partner cross-functionally to align outputs with broader business priorities and stakeholder needs

Qualifications

• 2-3 years of experience in media strategy, media analytics, competitive intelligence, or related field
• Experience owning reporting or analysis end-to-end
• Strong proficiency in Excel, including data manipulation, QA validation, pivot tables, and managing large data sets
• Exposure to Power Queries or working with large datasets
• Ability to connect data findings to business context and implications
• Strong organizational skills and ability to manage multiple workstreams
• Experience presenting preferred
• Familiar with Competitive Intelligence data (ex: Mensio, Media Monitors, or Nielsen)

What success looks like:

• Deliverables are accurate, clear, and consistently business-focused
• Insights go beyond reporting to explain drivers and implications
• Workstreams progress with minimal oversight
• Risks, gaps, and caveats are surfaced proactively
• Stakeholders trust the Senior Analyst to own and drive work forward independently

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.


All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $88,540.00 - USD $141,687.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/31/2026.