Digital Marketing Coordinator

The Digital Marketing Coordinator is responsible for coordinating digital advertising campaigns, maintaining brand website content, supporting product launches and promotional activities, preparing marketing performance reports, and collaborating with internal teams, external agencies, and brand partners to ensure marketing initiatives are executed accurately, efficiently, and on schedule. The Digital Marketing Coordinator supports the day-to-day execution and coordination of digital marketing, e-commerce, and brand marketing initiatives across Philips, Skyworth, and Panasonic TV brands in North America. The ideal candidate is detail-oriented, proactive, organized, and capable of managing multiple projects in a fast paced environment. This role provides essential executional and operational support to the Senior Marketing Specialist, helping maintain consistent marketing activities and effective collaboration across brands, channels, and stakeholders. ESSENTIAL DUTIES AND RESPONSIBILITIES Digital Advertising & Retail Media Support Support digital advertising campaigns across Walmart Connect, Amazon Ads, Google Ads, Meta, and other relevant platforms. Monitor campaign spending, pacing, performance metrics, and product availability, flagging issues for follow-up. Coordinate campaign updates, budget adjustments, creative asset submissions, and promotional changes with agency partners. Maintain advertising calendars, campaign trackers, budget records, and performance dashboards. Compile weekly and monthly advertising reports and follow up with agencies on campaign performance, deliverables, and optimization updates. Assist with implementing approved media plans and campaign adjustments. Brand Website Content Management Maintain and update Philips, Skyworth, and Panasonic brand websites for the North American market. Ensure website content is accurate, up to date, consistent with approved brand guidelines, and aligned with product launches and marketing campaigns. Coordinate with Marketing, Product, and Creative teams to collect assets, confirm product information, and implement content updates. Support new product page development, campaign landing pages, product launch updates, and seasonal content refreshes. Conduct regular website audits to identify outdated content, broken links, missing assets, and other errors. Assist with basic website SEO initiatives, including page titles, metadata, descriptions, internal linking, and content optimization to improve organic visibility. Monitor website functionality and user experience, escalating technical issues, and coordinating resolutions with relevant teams or external website partners. Performance Reporting & Analysis Collect and organize advertising, website traffic, and social media performance data from internal reports, agency dashboards, and digital platforms. Prepare weekly and monthly marketing performance reports and maintain accurate tracking files. Monitor key metrics, including advertising spend, ROAS, attributed sales, conversion rate, impressions, clicks, website traffic, and engagement. Flag significant performance changes, budget pacing issues, and other concerns for further review. Assist with competitive research, campaign analysis, and performance benchmarking to support marketing planning. Social Media Management Maintain active social media pages across relevant platforms including Instagram, Facebook, and LinkedIn. Schedule and publish approved content in alignment with marketing calendars, product launches, promotional campaigns, and brand initiatives. Monitor comments and messages, escalating customer inquiries or issues as needed. Track social media performance, including reach, impressions, engagement, follower growth, and video views, and identify opportunities to improve content performance. MINIMUM QUALIFICATIONS Bachelor’s degree or diploma in marketing, digital marketing, or a related field, or equivalent relevant experience. At least 2 years of experience in digital marketing, e-commerce, or brand marketing coordination. Hands-on experience supporting digital advertising or retail media campaigns on one or more platforms, such as Walmart Connect, Amazon Ads, Google Ads, or Meta Ads. Experience updating website content through a content management system (CMS), such as product pages or campaign landing pages. Ability to compile and interpret campaign, website, and social media performance data and prepare recurring reports. Experience scheduling and publishing content across major social media platforms (Instagram, Facebook, LinkedIn) Ability to manage multiple projects simultaneously in a fast-paced environment. Strong communication skills for collaborating with internal teams, external agencies, and brand partners. #J-18808-Ljbffr Skyworth