Director, Demand Generation

About the Role Second Front Systems (2F) is seeking a Director, Demand Generation to own and scale an integrated demand engine, driving measurable pipeline growth across acquisition, retention, expansion, and strategic market engagement. The role requires U.S. citizenship due to government contract requirements. Candidates must reside in one of the following hubs: DC/Maryland/Virginia Raleigh/Durham/Chapel Hill, NC Denver/Colorado Springs, CO Dallas/Fort Worth, TX Reports to: VP of Marketing Compensation: $165,000 - $180,000 What You’ll Do Own quarterly and annual sales‑qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI. Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales‑led programs. Lead the full‑funnel demand engine, ensuring stronger alignment from awareness through pipeline acceleration and expansion. Drive paid and digital demand strategy across channels including LinkedIn, Google, retargeting, and emerging platforms. Own event‑driven demand strategy, maximizing pipeline impact before, during, and after strategic activations such as tradeshows, ecosystem events, partner activations, and flagship moments. Build and scale SEO, AEO, and content‑driven inbound demand programs that improve discoverability, authority, and qualified pipeline. Own web strategy, landing page optimization, and conversion rate improvements to strengthen funnel performance. Lead a disciplined growth experimentation approach across channels to improve conversion, efficiency, and pipeline velocity. Identify, test, and validate new demand channels through controlled pilots and data‑driven analysis. Support account‑based and sales‑led programs that accelerate enterprise deal cycles and improve expansion opportunities. Apply AI‑enabled workflows to improve campaign execution, audience targeting, personalization, reporting efficiency, and decision‑making. Develop clear attribution models that connect multi‑channel activity directly to pipeline and revenue impact. Build repeatable systems, playbooks, and processes that scale with the business. Partner cross‑functionally with Sales, RevOps, PMM, and Partnerships to align marketing programs with GTM priorities. Own and manage agency relationships across paid media, SEO, web, and digital programs, holding partners accountable to execution quality, experimentation rigor, and business outcomes. Over time, help shape and lead future demand‑focused resources, including agency partners and potential direct reports. Skills You’ll Bring to Our Team 8+ years of experience in B2B SaaS demand generation, growth marketing, or integrated revenue marketing. Proven track record of generating measurable sales‑qualified pipeline and revenue impact, not just lead volume. Experience owning full‑funnel demand strategy across digital, lifecycle, events, and integrated campaigns. Strong hands‑on experience with paid media strategy, demand systems, and agency management. Deep understanding of SEO, AEO, CRO, website performance, and inbound demand strategy. Experience managing agencies and external vendors with strong performance expectations. Ability to think strategically while staying close enough to execution to pressure‑test programs and improve outcomes. Strong analytical mindset with experience tying activity back to pipeline, attribution, and revenue performance. Comfort operating in ambiguous, fast‑moving startup or scale‑up environments. Excellent cross‑functional leadership, communication, and decision‑making skills. High standards for execution quality, experimentation, and measurable business impact. Proficiency with modern marketing technology and AI‑enabled workflows. A passion for our mission to strengthen national security. Preferred Qualifications Experience marketing to enterprise B2B SaaS buyers. Experience marketing to defense, federal, or regulated customers (B2G). Experience in high‑growth startup or scale‑stage environments. Experience supporting long, complex enterprise sales cycles. Familiarity with ABM, partner‑driven GTM, and ecosystem‑led demand motions. Perks & Benefits Competitive Salary 100% Healthcare, vision and dental coverage 401(k) + 3% company contribution Equity incentive plan Tech + office supplies stipend Annual professional development stipend Flexible paid time off + federal holidays off Parental leave Referral Bonus Equal Opportunity Employer We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr Second Front