Outside Field Sales/Merchandising - Lafayette

Job Description

Company: Wells Enterprises (a Ferrero Company)

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Functional Area: Sales Operations

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The Role

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Wells Enterprises is searching for a Retail Sales Associate in our Lafayette territory. The Retail Sales Associate is responsible for servicing and selling to retail accounts within an assigned territory to develop strong customer relationships and drive sales. This position includes a company car and full benefits.

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What You’ll Do

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• Serves as brand ambassador and face of Wells to customers and consumers. Provides best in class customer service, shares expertise on Wells brands and products, resolves all issues and concerns, and maintains strong relationship with store personnel.
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• Maintains full distribution on existing SKUs and ensures placement of new items on shelf based on approved planogram. Completes daily merchandising tasks such as filling out of stocks, making on-hand adjustments as necessary, facing product, tagging, rotating, building displays, placing POS materials, and providing reset support.
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• Proactively makes incremental sales by securing displays and pre-selling items for upcoming promotions.
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• Effectively manages time and priorities for store calls within territory. Ensures store calls are completed based on assigned store call frequency.
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• Completes accurate and timely database entries, reporting, recaps, expense reports, store audit information, and other ad hoc requests.
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What You’ll Bring

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• High School Diploma or GED or equivalent experience required.
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• 1-3 years of selling experience.
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• Must maintain current and valid driver's license. Daytime Travel approximately 25%, with the possibility of an occasional overnight stay.
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• Keen attention to detail.
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• Excellent customer service, interpersonal and communication skills; position requires daily discussions with customers at various levels.
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• Demonstrated time management skills with the ability to manage multiple tasks.
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• Demonstrate commitment to meet or exceed customers' expectations.
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• Demonstrate good judgment and show respect for others.
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• Ability to work independently, but also successful team building skills.
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• Ability to communicate with email and basic internet skills.
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The base pay range for this position is $23-24/hour plus bonus and a company car. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

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About Us

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Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.

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Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

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Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at

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What We Offer

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At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.

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Wells Enterprises is an EEO/AA employer M/F/Vet/Dis