Account Executive

Description

This position is considered hybrid for candidates living in the Rochester, NY area.


SUMMARY

The Account Executive works with various cross-functional Agency departments to ensure all client work moves through the Agency workflow process in a timely and efficient manner, with a high degree of attention to detail and quality. They approach their work with a high level of agility and the ability to adapt to an evolving agency organization and client opportunities. They are responsible for gathering and disseminating client input, monitoring the internal progress of client projects, and advocating on behalf of internal stakeholders to maintain the strategic integrity of client initiatives while also taking the client's feedback into consideration. They regularly evaluate the effectiveness of client marketing for the purpose of delivering best-in-class solutions and client business impact.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Client Retention, Revenue and Profitability

Key Responsibilities:

• Serve as the primary liaison between the client and Agency's day-to-day team and execute strategic solutions that meets agency standards and exceeds client expectations.
• Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner.
• Represent and leverage client and industry context within recommendations, points-of-view and reporting to strengthen trust with the client partner.
• Coordinate each phase of the Agency's work to ensure that the client is in alignment with the way their plan or project is progressing.
• Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver work in a timely manner.
• Actively seek client feedback and quickly work with internal stakeholders to find the best solution. Contribute to action plans to address opportunities or issues.
• Manage client budgets and assist in the invoicing process, working with cross-functional teams to ensure jobs are opened in accounting system, estimates and invoices are being tracked properly, budget spreadsheets are up-to- date, and client invoicing is accurate and timely.

Key Outcome: Client Business Knowledge Leading to Organic Growth and New Business

Key Responsibilities:

• Support the development of a meaningful analysis on the client's business, category, competition, and audience including relevant implications and potential opportunities.
• Understand and monitor the evolution of the marketing industry and the client's business in support of the exploration of expanded Agency solutions to solve emerging challenges
• Fully understand the Agency business strategies to help identify connections to client business strategies.
• Contribute to accurate client forecasts, inclusive of quantifying organic growth opportunities with the support of Account Supervisor

Key Outcome: Cross-functional Collaboration and Engagement

Key Responsibilities:

• Ensure client expectations are met or exceeded by documenting objectives and parameters on all requests and coordinating with internal stakeholders throughout project development to ensure highest quality deliverables.
• Proactively work with cross-functional peers to overcome challenges in the day-to-day work as they occur.
• Work with cross-functional teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not.
• Serve as the voice of the client during project development to allow all teams to refine output based on expectations
• Support the development of campaign briefs to guide the Agency's cross-functional work towards client expectations, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives.

Other Responsibilities:

• Ability to travel - varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

REQUIREMENTS
REQUIRED

• 2+ years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.
• Must have SEO and/or Paid Search experience.
• Excellent written and verbal communication skills, including presentation/public speaking skills.
• Organized and detail-oriented
• Intermediate level use of Microsoft Office products, including Word, Excel and PowerPoint

PREFERRED

• Exposure to, or experience with media planning, marketing research tools, and client media budgeting a plus.
• Strong project management skills; with use of project management tools a plus.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000 - $67,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.