Assistant Manager, Communications
Walgreens Boots Alliance
Assistant Manager, Communications & Advocacy
The Assistant Manager, Communications & Advocacy will assist development of comprehensive paid and earned influencer marketing plans that meet business objectives and communication goals for our beauty brands (No7, Soap & Glory, Botanics, Liz Earle). This role will support the Communications & Advocacy Manager and Head of Communications & Advocacy to drive end-to-end Influencer paid + earned campaign planning from strategy to brief development, through creative execution to measurement and reporting ensuring clean communication throughout each step of the process. Additionally, this role will help mentor Communications & Advocacy Coordinator with processes and systems.
In all aspects of the role, facilitate collaboration across Integrated Communications, Brand teams and external agency partners to craft cutting edge, high-performance Influencer marketing plans that break through the cluttered beauty influencer space that resonates with our consumers.
As a key member of the Integrated Communications team, the role has a direct impact on brand performance and will assist the Communications & Advocacy Manager and Head of Communications & Advocacy in the creation of long-term influencer and measurement strategies. The ideal candidate has strong interpersonal skills and influencer relationships, strong understanding of affiliate marketing and community building and management on social, who is detail-oriented with data-driven performance reporting experience.
Key Responsibilities
Influencer & Community Management
- Serve as the primary day-to-day contact for non-agency influencer programs, proactively developing and fostering relationships with content creators to generate engaging brand content.
- Lead the ongoing discovery and vetting of new influencers, maintaining and updating the influencer relationship management database (e.g., CreatorIQ, Traackr).
- Execute community management strategy for owned social channels (No7, Soap & Glory), including assisting the agency and engaging directly with the community.
- Manage all internal and external ad-hoc sample requests, coordinating with the PR & Influencer Coordinator on product inventory.
Campaign Support & Execution
- Assist the PR & Influencer Manager in managing external agencies to ensure best-in-class program implementation and delivery of results.
- Collaborate with the Social and Brand Marketing teams on creating effective influencer briefs and ideating social-focused programming.
- Support influencer outreach strategies, including assisting with event planning and the execution of creative mailings.
- Monitor media and influencer trends to support campaign development and identify new engagement opportunities.
Reporting & Administration
- Generate weekly, monthly, and quarterly tracking and performance reports using analytical platforms to capture insights on campaign effectiveness.
- Build and share presentations that communicate project performance and recommendations to internal stakeholders.
- Administrate monthly budget tracking and invoice submissions to ensure timely vendor payments.
A bit about you…
- Bachelor's degree in Communications, Marketing, or a related field.
- 3+ years of relevant experience in PR and Influencer Marketing, either in-house or at an agency.
- Demonstrated experience building influencer relationships and executing community management strategies.
- Strong project management and organizational skills.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Agency experience and existing relationships within the beauty industry are strongly preferred.
- Experience with social analytics and influencer management tools (e.g., CreatorIQ, Dash Hudson, Traackr, Cision).
- Knowledge of affiliate marketing principles is a plus.
- Experience mentoring or training junior team members on processes and systems.
- A creative, data-driven, and detail-oriented team player who thrives in a fast-paced environment.
A bit about us…
We are No7 Beauty Company, a division of Walgreens Boots Alliance, a modern consumer goods company with purpose, that combines the best of traditional companies with the vibrancy and pace of a new digital-first business. With operations in North America, Europe and Asia, we offer beauty products that consumers can trust wherever they are in the world. Since No7 launched in 1935, our iconic brand has been joined by equally strong characters in Liz Earle Beauty Company, Soap & Glory, Botanics, Sleek MakeUP and YourGoodSkin. All our brands have a deep understanding of what customers want because we're great at listening. As part of Walgreens Boots Alliance, we have the rich insight of our own retailers and thousands of beauty advisors across our stores, so we can truly get to know our consumers and better meet their every skin need. Supported and encouraged by inclusive leaders, the people that make up our global teams are the beating heart of No7 Beauty Company. They're not just passionate about beauty; it's their innate enthusiasm to innovate that sets them apart and drives them to deliver the very best for our customers. Welcome to the next generation, welcome to No7 Beauty Company.
What we can offer you:
We offer the chance to work in a consumer led environment with the chance to make an impact on a global scale. With a truly entrepreneurial mind-set, we recognize the importance of a diverse workforce who work collaboratively with shared values and ambition. We invest in our people by challenging you and developing you, and provide a great local reward scheme including:
- Competitive Salary
- Annual discretionary bonus plan
- Employee Discounts
Diversity and inclusion is at the centre of everything we do. We are an equal opportunity employer committed to a diverse and inclusive workforce.
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