Digital Marketing Specialist

Company: RayNeo USA LLC
Location: Remote – Global
Employment Type: Full-Time
Salary: $125,000 Annually

ABOUT US

RayNeo is a leading consumer augmented reality (AR) company, backed by TCL Electronics and recognized as the Official Worldwide Olympic Partner in the AR glasses category.

Our mission is to transform everyday life for one billion people through next-generation augmented reality and AI-powered wearable technology. With a presence in more than 30 markets, RayNeo combines advanced optical research, product innovation, and large-scale manufacturing to deliver innovative wearable experiences to consumers worldwide.

As we continue expanding our global presence, we are looking for creative and data-driven professionals who can strengthen our digital footprint, connect with global audiences, and communicate the value of our technology through effective digital marketing strategies.

ABOUT THE JOB

As a Digital Marketing Specialist, you will support the planning, execution, and optimization of RayNeo’s digital marketing initiatives across multiple online platforms and international markets.

You will play an important role in increasing brand awareness, driving website traffic, generating qualified leads, and promoting RayNeo’s augmented reality glasses and AI-powered wearable products.

Working closely with the marketing, communications, creative, and product teams, you will develop engaging digital campaigns, manage online content, analyze campaign performance, and identify opportunities to improve audience engagement and marketing effectiveness.

Your responsibilities will include:

* Develop and execute digital marketing campaigns across search engines, social media, email, and other online channels.
* Manage and optimize paid advertising campaigns across Google Ads, Meta, and other digital advertising platforms.
* Support SEO strategies to improve website visibility, organic traffic, and search engine rankings.
* Create and coordinate engaging digital content to promote RayNeo’s products, campaigns, and brand initiatives.
* Monitor website analytics, campaign performance, audience engagement, and conversion metrics.
* Collaborate with creative and content teams to develop marketing materials, landing pages, and promotional campaigns.
* Manage social media marketing initiatives and support influencer and digital partnership campaigns.
* Conduct market research and competitor analysis to identify emerging digital marketing opportunities.
* Prepare campaign reports and provide actionable recommendations to improve marketing performance.
* Support product launches, promotional activities, and international marketing campaigns.

This role offers an opportunity to contribute to the growth of an innovative global technology brand while developing your expertise in digital marketing, performance advertising, and international consumer engagement.

REQUIREMENTS

* 3+ years of experience in digital marketing, online advertising, or performance marketing.
* Demonstrated experience managing digital campaigns across multiple marketing platforms.
* Working knowledge of SEO, SEM, social media marketing, and email marketing.
* Familiarity with Google Analytics, Google Ads, and social media advertising tools.
* Strong communication, analytical, content development, and organizational skills.

BONUS POINTS

* Experience in consumer electronics, technology, augmented reality (AR), virtual reality (VR), or AI-powered products.
* Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads experience.
* Knowledge of search engine optimization (SEO), search engine marketing (SEM), and keyword research.
* Experience with Google Analytics 4 (GA4), Google Search Console, HubSpot, and marketing automation platforms.
* Familiarity with content management systems (CMS), WordPress, and website optimization.
* Experience with email marketing, lead generation, conversion rate optimization (CRO), and customer acquisition.
* Knowledge of influencer marketing, affiliate marketing, and digital brand partnerships.
* Experience developing digital campaigns for international audiences.
* Familiarity with Adobe Creative Cloud, Canva, and other digital content creation tools.
* Understanding of marketing attribution, campaign reporting, and data-driven optimization.

PERKS

* Competitive annual compensation of $125,000.
* Performance-based bonus opportunities, subject to company policy.
* Remote-first working arrangement with international collaboration opportunities.
* Opportunity to work with an innovative global AR and AI wearable technology company.
* Exposure to international digital marketing campaigns and product launches.
* Direct collaboration with marketing, creative, product, and executive teams.
* Access to RayNeo’s latest augmented reality products and technology innovations.
* Opportunities for professional development and career advancement.

Join RayNeo and help bring the future of augmented reality and AI-powered wearable technology closer to consumers around the world.