E-Comm Marketing Manager

Business Analyst 5 Location: Englewood Cliffs, NJ, USA Marketplace Manager, Category & Product Management Top skills: Analytics, GTM strategy, Program Management, marketplace & eCom experience Schedule: 5 days a week fully onsite Key Responsibilities/Requirements Specific responsibilities include: Define the eCommerce Marketplace strategy, improve omnichannel presence, and optimize the Marketplace as a product Drive the growth of IoT categories and other marketplace initiatives, developing monthly and quarterly business plans, and managing day-to-day execution on-site Work with marketplace partners to develop joint business plans with associated investment to reach sales targets Analyze daily, weekly, and monthly performance to understand conversion and traffic drivers including conversion funnel, promotional lift, and marketing activities Lead and manage the bottoms-up planning and forecasting based on individual category promotional and marketing plans Work closely with Channel Marketing to develop campaigns and improve content and messaging to customers to improve traffic and qualified lands Analyze promotion performance by customer cohorts to understand drivers of performance and to create targeted offer strategies Lead cross-functional initiatives to increase collaboration and investment from carriers to drive overall connected TV sales Prepare executive presentations to share business strategies, plans, and deep dives into specific topics as needed / requested Monitor model level profitability and identify optimizations to improve overall profit rate Have a thorough understanding of the industry, seasonality and business trends/events, and continually monitor competitor/industry developments Conducting financial analysis to meet or exceed revenue and profitability targets Create promo copy, aligning with legal, and drive execution on site and across marketing channels Continuously monitor the customer experience journey and provide direction to supporting teams to optimize and maximize conversion Background & Competencies Required Bachelor's Degree with 5+ years of experience in eCommerce marketplaces. MBA preferred Strong leadership with the ability to drive results by partnering with Stakeholders across all levels of the organization Demonstrated expertise driving business execution and delivering against revenue and profit targets Demonstrated success in a high-pressure and fast-paced environment with ability to respond to changing priorities without loss in performance or productivity Ability to lead cross-functional teams and drive influence across many levels of the organization Strong quantitative and analytical capabilities with high proficiency in data analysis using Excel with Tableau preferred Structured and process-oriented approach to solve business and operational problems with a highly agile approach #J-18808-Ljbffr ektello