Social Media Account Executive

Colangelo & Partners (C&P) is a leading integrated communications agency for fine wine and spirits in the United States, sought after by top brands and industry leaders for the quality of our results, creativity, and strong return on investment.

We are seeking a Social Media Account Executive to join our Digital team. This is a hybrid position, with the selected candidate working three days per week from one of our offices in New York, San Francisco, or Napa , and two days remotely.

The ideal candidate has a background in social media management, email marketing, and content writing. They should be comfortable managing multiple social media accounts and executing campaigns across platforms. Most importantly, they must be very experienced and comfortable running Meta and Google paid advertising campaigns, with the ability to create and drive strategy .

Candidates should be familiar with major social media platforms, including Facebook, Instagram, Pinterest, TikTok, and X. The right person for this role is proactive, detail-oriented, and able to manage posting and engagement across multiple client accounts while maintaining brand voice and consistency.

Knowledge or interest in the wine and spirits industry is a plus, but not required.

Salary Range: $60,000 - $73,000, DOE.

Responsibilities

Paid Advertising:

• Manage social media advertising campaigns across platforms (Meta, LinkedIn, YouTube, and Google) to maximize reach, engagement, and ROI, including but not limited to
• Develop and execute cross-platform media plans, strategically allocating budgets across campaign flights, audience segments, and product/service offerings.
• Partner with senior strategists to optimize campaign performance, improve conversion rates, and drive measurable client outcomes.
• Set, monitor, and optimize bids, budgets, and targeting parameters across placements, devices, geographies, demographics, and audience segments.
• Identify emerging tactics and niche strategies within key verticals, integrating new performance-driven approaches into active campaigns.
• Implement and troubleshoot tracking infrastructure, including pixels, UTM tagging, and conversion events for accurate measurement and attribution.
• Assist with structured testing initiatives across creative, audience, and placement variables to improve campaign performance and inform future media strategies.
• Identify emerging tactics, niche strategies, and platform updates to integrate new performance-driven approaches into campaigns.

Account Management:

• Serve as the primary point of contact for assigned clients, maintaining proactive communication, providing updates, and offering strategic recommendations.
• Respond to client inquiries and feedback, ensuring a high level of customer satisfaction and communication.
• Generate, edit, publish, and manage engaging content that aligns with each client’s brand voice and identity across social platforms.
• Support additional projects and responsibilities as needed.

Content & Creative:

• Collaborate with the creative team to develop visually compelling and engaging content that supports campaign objectives.
• Contribute to content strategy development, including campaign ideas, content pillars, and creative concepts.
• Ensure all content meets brand guidelines, messaging, and compliance standards before publishing.
• Assist with crisis or reputation management on social channels as needed.

Social Media Strategy:

• Creating social media strategy frameworks that align with the client's business goals and KPIs.
• Monitor social media trends, track performance metrics, and adjust strategies to optimize results across clients.

Analytics & Reporting:

• Monitor performance metrics to evaluate campaign effectiveness and inform optimizations.
• Prepare client reporting and performance summaries based on key performance indicators (KPIs), including engagement, reach, conversions, and audience growth.

Qualifications

• Ability to plan, schedule, and execute multi-channel campaigns, including organic and paid content, across multiple brands.
• Proficient in using Meta Ads Manager and other paid advertising tools to drive engagement, increase traffic, and grow social media followers.
• Minimum of 3 years of professional experience in social media and digital advertising
• Strong understanding of content calendars, scheduling tools, and workflow management for multi-account social media operations.
• Excellent written and verbal communication skills, with the ability to create engaging and on-brand content.
• Strong organizational and time management skills with the ability to manage multiple client accounts simultaneously in a fast-paced environment
• Able to work independently and collaboratively, while effectively managing client relationships.
• Understanding of how social media content supports and reinforces client brand attributes, maintaining brand identity across multiple accounts.
• Familiarity with social media analytics and reporting tools, such as Sprout Social, to track and analyze performance.
• Strong understanding of platform functionality: Facebook, Instagram, TikTok, Pinterest, LinkedIn, X, and YouTube.
• Interest or experience in influencer marketing and content creation is a plus.
• Knowledge or interest in the wine and spirits industry is a plus.

What We Offer

• Clients: Our client list is incomparable, across a range of countries, regions, and categories.
• Opportunities for Advancement: We are growing within all of our categories every year, affording every employee potential for promotion and career advancement.
• Fun!: Happy hours, events, product tastings both in the office and outside.
• Diversity: We strongly believe the diversity of our staff – made up at all levels of people from all backgrounds, from 12 countries, speaking 8 languages – is our strength, not only because of the vibrant intellectual and cultural working environment such diversity fosters but because it reflects the diversity of the marketplace in which we make our appeal and the diversity of our clients.
• Flexible Time, Flexible Space Policy: We believe employees who are happier outside of work are happier at work, and vice versa, so we have created a culture that prioritizes work-life balance. We have a flexible PTO system and we take off the week between Christmas and New Year's.
• Expertise: We are the largest fine wine and spirits-focused integrated communications agency in the U.S.
• Learning Programs: The collective wine and spirits knowledge of our staff is unparalleled. You will have the opportunity to learn from others, both formally and informally, and through our in-house educational programs share your knowledge.
• Prestige: Our reputation in the industry, among both media and trade, is second to none, and an email address from our domain is afforded certain respect and a second look.
• Pay & Benefits: We offer competitive salaries within our category and full benefits - health, dental, vision, life insurance, 401K, and a generous PTO policy.