AI Specialist

Must Have Technical/Functional Skills


Technical Expertise:
• Proficiency in AI/ML frameworks (TensorFlow, PyTorch), Generative AI models, and NLP techniques,

Adobe' suite of products
• Hands-on experience with cloud AI services (AWS, Azure AI, Google Cloud AI) and tools like GitHub


Copilot.• Strong programming skills in Python and familiarity with APIs for integration.

Domain Knowledge:
• Understanding of digital experience platforms, marketing technology stacks (Adobe, Sitecore,

Salesforce, etc.), and data ecosystems.
• Exposure to personalization engines, recommendation systems, and conversational AI.


Roles & Responsibilities


The AI Specialist will be a key contributor in TCS Interactive's DX Practice, focusing on designing, developing,


and deploying AI-driven solutions that enhance customer experience, marketing technology, and digital


transformation initiatives. This role demands strong technical expertise in AI/ML and Generative AI, combined


with a deep understanding of digital experience platforms and enterprise ecosystems.

Solution Development:
• Design and implement AI-powered solutions for personalization, automation, and customer engagement across marketing, commerce, and service channels. • Develop and optimize machine learning models for predictive analytics, recommendation engines, and conversational AI. Innovation & Experimentation: • Drive PoC and MVP-led experimentation for AI use cases in DX, leveraging frameworks • Collaborate with design studios and engineering teams for rapid prototyping and creative AI engineering. Integration & Deployment: • Integrate AI capabilities with enterprise platforms such as Adobe Experience Cloud, AEM, CDP, and marketing automation tools. • Ensure compliance with Responsible AI frameworks, geo-specific regulations, and data privacy standards. Collaboration & Advisory: • Work closely with DX Advisors, Experience Designers, and Martech SMEs to align AI solutions with client objectives. • Participate in client workshops and strategic discussions to position AI capabilities effectively.


Generic Managerial Skills, If any


Strong analytical and problem-solving abilities.
• Excellent communication and stakeholder management skills.


Ability to work independently and in cross-functional teams.