Senior Vice President, Data & Platform Solutions

Senior Vice President, Data & Platform Solutions

About the Company

Accomplished organization specializing in marketing & digital transformation services

Industry
Marketing and Advertising

Type
Public Company

Founded
1926

Employees
10,001+

Categories

• Consulting & Professional Services
• Marketing & Advertising
• Public Relations
• Advertising
• Health Care
• Marketing

Specialties

• advertising
• digital transformation
• marketing
• production
• communications
• consulting
• media
• technology
• healthcare communications
• and pr & strategic communications

Business Classifications

• B2B
• ISP
• Enterprise
• B2C

About the Role

The Company is seeking an SVP for Data and Platform Solutions to join their dynamic team. The successful candidate will be a key player in the activation of audience data and the management of technology platforms to enhance marketing decisions. This role is pivotal in integrating audience data into media strategies, and the SVP will be responsible for day-to-day DMP operations, defining target audiences, and tracking performance. Collaboration with internal groups is essential, particularly with those who focus on DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization. The ideal candidate will be a self-starter with a strong background in digital media, ad technology, ad operations, or analytics, and will have a proven track record of managing multiple priorities and projects. Applicants for the SVP position at the company should hold a B.A. or B.S., preferably in marketing, advertising, or data science, and have at least 12 years of experience in a related field. The role requires a detail-oriented individual with excellent interpersonal, communication, and presentation skills. The SVP will also be expected to maintain a deep understanding of current DMP and programmatic media trends and to act as an internal resource for data strategies. A background in basic accounting and math principles is necessary, with experience in basic statistical analysis being a plus. The company values diversity and is committed to creating an inclusive and equitable work environment.

Functions

• Data Management/Analytics
• Advertising/Media Planning