Director of Ecommerce

A NY based beauty/cosmetics brand is seeking an experienced Director of Ecommerce to develop and execute their Ecommerce strategy across their .com, , marketplaces, and social platforms. This is a fun brand that is vertically integrated and has an exciting growth opportunity!Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.The Director will lead with an ROI and data-driven insights mindset. This position demands a results-oriented approach, with a proven track record of successfully developing and scaling digital commerce programs across all channels. This role will have the ability to make changes to the org structure and agency relationships as needed.They will own the digital storefront and drive profitable growth across DTC and third-party marketplaces, and will manage the full P&L, orchestrate complex performance marketing strategies, and bridge the gap between high-level brand vision and granular operational execution.Core Responsibilities:DTC & Channel Strategy: Balance and prioritize alongside key marketplaces like Amazon and Resource Allocation: Define channel operation strategies and optimize budget allocation to maximize market shareROAS Management: Maintain high-performance ROAS targets through proactive strategy adjustments and attribution tool masterySocial Commerce: Design innovative funnels for TikTok Shop and other emerging platformsTargeting: Lead segmentation strategies specifically for Gen Z and interest-based consumer cohortsP&L Management & Operations: Manage full e-commerce P&L, tracking GMV, Revenue, YoY growth, and channel mixUnit Economics: Optimize Amazon fee structures and margin strategies; monitor CAC, LTV, and LTV:CAC ratiosEfficiency Metrics: Track operational profitability via Contribution Margin, Inventory Turnover, and OOS ratesConversion Optimization: Execute rigorous A/B testing and optimize PDPs to improve conversion ratesAOV Growth: Develop bundling and merchandising strategies to drive higher Average Order ValueRMN Management: Lead hands-on retail media campaigns (Amazon, Sephora, Ulta)Joint Ventures: Execute collaborative campaigns with retailer partnership teams to amplify brand reachCross-functional Synergy: Partner with Creative, Sales, SCM, and Finance to overcome resource constraints and align goalsSupply Chain Integration: Select and manage 3PL partners to enhance delivery experiences and reduce return ratesQualificationsProven Leadership: 7+ years of e-commerce experience with at least 3 years in a senior leadership roleP&L Mastery: Demonstrated experience owning a multi-million dollar e-commerce P