VP Marketing

$200,000 - $225,000 a year Vice President of Marketing The Role The VP of Marketing is the senior-most marketing leader within the organization, responsible for owning and scaling the entire marketing function across: Brand & Creative Performance & Growth Marketing Lifecycle Marketing (Email, SMS & Retention) Social, Content & Community Creator & Partnership Marketing PR & Communications This is a player-coach role requiring both strategic leadership and hands‑on execution. The VP of Marketing will partner directly with the CEO and executive leadership team to drive brand equity, customer acquisition, retention, and profitable growth across all channels. Key Responsibilities Brand & Creative Own and evolve the brand across all consumer touchpoints Lead creative strategy across paid, organic, and lifecycle channels Build and manage an integrated marketing calendar Maintain a high standard of creative excellence and brand consistency Performance & Growth Marketing Own DTC growth across Meta, Google, TikTok, YouTube, Amazon Ads, and emerging channels Manage full-funnel performance metrics including MER, CAC, LTV, ROAS, and attribution Foster a culture of testing, optimization, and continuous improvement Own marketing budgets and contribute to broader business planning and forecasting Lifecycle & Retention Build and scale email, SMS, loyalty, and retention programs Improve repeat purchase rate, retention, and customer lifetime value Develop segmentation, personalization, and customer journey strategies Social, Content & Community Lead organic social strategy across key platforms Scale creator, athlete, ambassador, and partnership programs into meaningful growth channels Strengthen community engagement and brand affinity Own PR strategy, brand storytelling, and cultural relevance initiatives Ecommerce & Growth Partner closely with Ecommerce leadership on CRO initiatives, PDP optimization, and customer experience improvements Lead go‑to‑market strategy for product launches and major campaigns Support international expansion efforts across key global markets Leadership Build, lead, and develop a high‑performing marketing organization Manage agencies, consultants, and external partners Collaborate cross‑functionally with Product, Finance, Operations, Supply Chain, and Ecommerce teams What You Bring 12+ years of marketing experience, including 3+ years in a senior leadership capacity (VP level preferred) Experience scaling high-growth DTC or omnichannel consumer brands Deep expertise in performance marketing, customer acquisition, retention, and ecommerce growth Strong understanding of key business and marketing metrics including MER, CAC, LTV, ROAS, and attribution Proven ability to lead both brand marketing and performance marketing functions Experience building, developing, and scaling high‑performing teams Experience growing creator, ambassador, influencer, and partnership programs into measurable business drivers International expansion experience across markets such as the UK, EU, Canada, and Australia preferred Familiarity with Shopify, Klaviyo, GA4, Triple Whale, Northbeam, and related ecommerce technology platforms Experience operating successfully within founder‑led and rapidly growing organizations #J-18808-Ljbffr