Marketing Director

Our client, a global commercial financial services firm, is seeking a Director of Marketing to lead the company's marketing, communications, and business development support efforts across multiple business lines. This role is ideal for a strategic yet hands-on marketing leader who thrives in entrepreneurial environments and enjoys balancing high-level strategy with day-to-day execution. Reporting directly to senior leadership, this individual will be responsible for elevating brand visibility, supporting revenue-generating initiatives, driving content and digital marketing efforts, and overseeing client engagement programs.

• This is a full-time position based in New York City. Salary range $150-180k

Responsibilities:

Marketing Strategy & Brand Positioning

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives and business priorities.
• Strengthen market positioning across commercial finance, lending, risk management, insurance, technology, and related financial services offerings.
• Ensure consistent brand messaging, visual identity, and positioning across all marketing and communications channels.
• Partner with business leaders to support product positioning, campaign development, and client engagement initiatives.
• Monitor industry trends, competitor activity, and customer insights to inform marketing strategy and business development efforts.

Business Development & Sales Enablement

• Partner closely with business development and sales teams to support revenue growth initiatives.
• Develop and maintain sales collateral, pitch materials, presentations, case studies, one-pagers, and other client-facing assets.
• Support outreach campaigns targeting prospects, referral partners, clients, and strategic partners.
• Translate complex financial products and solutions into clear, compelling messaging for target audiences.
• Support cross-selling initiatives by developing materials that communicate the full value of the company's platform and services.

Content, Digital Marketing & Social Media

• Lead content strategy and execution across digital channels, including website, email marketing, social media, thought leadership, and client communications.
• Develop and execute social media initiatives that increase awareness, engagement, and market visibility.
• Partner with internal stakeholders to identify thought leadership opportunities, customer success stories, market insights, and product updates.
• Oversee the creation of written and visual content, including presentations, graphics, videos, and digital marketing assets.

Events, PR & Communications

• Lead the planning and execution of conferences, trade shows, webinars, client events, and sponsorship activations.
• Manage event marketing efforts, including invitations, collateral, communications, follow-up campaigns, and reporting.
• Support public relations initiatives, including press releases, company announcements, executive communications, award submissions, and media opportunities.
• Identify opportunities for thought leadership, speaking engagements, industry recognition, and brand visibility.
• Ensure consistency and quality across all external communications and public-facing materials.

Marketing Operations & Analytics

• Monitor and report on marketing performance across digital, email, social, event, and lead-generation channels.
• Utilize analytics and performance data to optimize campaigns and improve marketing effectiveness.
• Support CRM management, audience segmentation, reporting, and contact database integrity.
• Manage marketing calendars, campaign timelines, budgets, vendors, and external agency relationships.
• Establish processes and structure to support a growing and evolving marketing function.

Cross-Functional Leadership

• Partner with Human Resources on employer branding, recruitment marketing, and employee communications.
• Collaborate across leadership, sales, technology, operations, and external partners to ensure successful execution of marketing initiatives.
• Serve as a trusted marketing advisor across the organization, providing strategic guidance and ensuring brand consistency.
• Lead and mentor a small marketing team while fostering collaboration and accountability.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in marketing, communications, business development, or related disciplines.
• Experience within financial services, commercial finance, fintech, lending, insurance, professional services, or other complex B2B industries.
• Strong writing, editing, and messaging skills with the ability to simplify complex financial or technical concepts.
• Proven experience developing integrated marketing campaigns, sales collateral, digital content, social media programs, and client communications.
• Experience with CRM platforms, email marketing tools, digital analytics, and marketing technology solutions.
• Strong project management skills with the ability to manage multiple stakeholders and priorities simultaneously.
• Ability to operate both strategically and tactically in a fast-paced environment.
• Excellent communication, collaboration, and organizational skills.

Preferred Qualifications:

• Experience supporting conferences, trade shows, webinars, and client events.
• Familiarity with Google Analytics, marketing automation platforms, and social media management tools.
• Experience with Adobe Creative Suite, InDesign, Canva, or related creative software.
• Background in commercial lending, asset-based lending, trade credit insurance, factoring, or fintech environments.
• Experience managing direct reports and external agency partners.

If you meet the required qualifications and are interested in this role, please apply today.



The Solomon Page Distinction


Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers-which sets us apart in the industries we serve.



About Solomon Page


Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook and LinkedIn.



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