Senior Analyst, Programmatic

Programmatic Senior Analyst

The Programmatic Senior Analyst will assist with strategic planning and lead campaign activation for a National Entertainment Client. This role focuses on tactical execution, requiring the Senior Analyst to implement campaigns, track performance, and provide actionable insights while supporting the manager on planning initiatives.

The Senior Analyst will train Jr. Analysts on day-to-day tasks, including campaign builds, reporting, billing, deck creation, and client-specific projects, offering guidance beyond client requirements to ensure team proficiency and best practices.

Ideal candidates bring experience in online trafficking and campaign management, strong analytical and communication skills, and hands-on expertise with bid management platforms and campaign optimization.

Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycle
• Maintain and organize campaign-specific materials in team's shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into ad exchange environments
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
• Work with technology partners in order to secure support for daily campaign management and implementation questions

Qualifications

• 1-2 +years of experience within programmatic experience working with Real-Time Bidding, DSPs, ad exchanges, ad servers, verification partners, and other supply platforms
• Must have hands-on experience in technologies such as The Trade Desk, Media Ocean (Prisma), DoubleClick Bid Manager
• Understanding of traditional and interactive media planning elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong analytics and mathematics, organizational, and communication skills
• Project management and time management skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel (Pivot Tables & VLOOKUP)