Lead, Streetwear Digital Marketing Jordan NA

WHO WE ARE LOOKING FOR

Were seeking a dynamic action-oriented digital marketer who thrives in ambiguity and knows how to build and scale strategies that expand Jordan Brands influence within youth culture. You have a sharp instinct for cutting through the noiseleveraging innovative ideas and athlete* voices to deliver narratives that move culture. You collaborate seamlessly across functions and lead with a mindset rooted in respect clarity and inclusivity.

You bring a strong command of digital social and creator marketing with the ability to translate insights into clear actionable plans. You are a strategic problem solver who can simplify complexity align stakeholders and move fluidly between strategy and execution in a fast-paced environment.

You have a deep passion for Jordan Brand sneaker culture and streetwear paired with a clear point of view on how discovery happens today. You lead with big ideas and execute them end-to-end - spanning content production and programming - grounded in data and performance.

WHAT YOU WILL WORK ON

• Define and lead seasonal digital marketing strategies for Jordan Streetwear from brief through execution
• Set digital priorities and guardrails across the ecosystem (ie Paid Owned Earned Social SNKRS Energy) to drive consistent high-impact storytelling
• Translate consumer insights into clear creative briefs that unlock innovative culturally relevant work
• Drive end-to-end digital journeys including channel orchestration run of shows and performance optimization
• Lead social and creator strategies ensuring authentic storytelling that moves at the pace of culture
• Partner closely with Brand Business and Marketplace teams to align against consumer product and commercial priorities
• Independently manage timelines deliverables and execution with rigor across multiple workstreams with continued optimization
• Champion measurementleveraging data testing and learnings to continuously improve outcomes

WHO YOU WILL WORK WITH

You will be part of the larger North America Marketing team at Jordan and reporting into the Director North America Jordan Brand Digital Marketing. You will partner with:

• Global GEO & City Marketing Teams
• Communications Teams
• Brand Creative Studios
• Marketplace Partner Teams
• SNKRS and Digital Product/Content Teams
• Integrated Media
• Streetwear Business Leadership
• External Partners (Creators Agencies Platforms)

WHAT YOU BRING

• 6 years of experience in digital social or product marketing spanning strategy through execution. A background in mobile apps and/or e-commerce highly preferred.
• Proven ability to lead complex cross-functional campaigns and programs; ability to translate insights into actionable plans and initiatives; switching from strategic thinking to hands-on approach depending on business needs.
• Deep understanding of sneaker culture streetwear and youth culture dynamics
• Strong analytical mindset with experience in performance metrics A/B testing and optimization
• Ability to synthesize complexity into clear compelling narratives for senior stakeholders
• Experience managing agencies and external partners
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
• High proficiency in building presentations (eg Keynote FIGMA) storytelling (brand recaps) and copywriting
• Experience with on-the-ground activations
• Willingness to travel (20%)

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form .