Director - Marketing

Marketing AI Transformation Leader

We are looking for a leader with deep marketing domain expertise who can walk into a customer's office, diagnose their marketing challenges, and collaborate with the organization to design AI-powered transformations that deliver measurable business outcomes. This person will lead marketing transformation programs, design business solutions, and drive adoption - equal parts consultant, technologist, and trusted advisor.

Not a fit if: You've only done AI pilots (not production at scale), you're purely technical without client skills, or you're purely strategic without hands-on delivery experience.

Core Responsibilities

Transform Marketing (40%)

• Assess marketing functions maturity across multiple functions (demand gen, content, campaigns, field, partner, product, vertical, ops, budget, advocacy, data management)
• Design AI-enabled solutions (predictive, generative, agentic) that create step-change improvements
• Build transformation roadmaps with clear ROI, timelines, and change management
• Drive adoption from deployment through behaviour change

Client Partnership & Business Development (30%)

• Conduct discovery and build compelling transformation business cases
• Navigate stakeholder consensus (Business, Tech, Vendor Management)
• Be a trusted advisor to the customer, expand relations and close deals

Solution Design (20%)

• Design marketing tech + AI stack integrations (CDP, MAP, CRM, analytics, AI/ML platforms)
• Create reusable reference architectures and implementation patterns
• Make build vs. buy decisions; validate technical feasibility
• Stay current on marketing AI landscape

Thought Leadership (10%)

• Develop frameworks, methodologies, and best practices
• Enable internal teams; share learnings externally
• Build industry presence through speaking, writing, community

Must-Haves

Marketing Expertise

• 10+ years in B2B marketing operations, technology, or transformation
• Deep understanding how marketing functions interconnect and impact revenue
• Knowledge of marketing tech stacks (CDP, MAP, CRM, analytics)
• Real-world transformation scars (knows what works, what fails, why)

AI Transformation Experience

• Led 2+ AI implementations in marketing at scale (enterprise production deployment)
• Delivered measurable business outcomes (not just deployed tech)
• Current on AI landscape: LLMs, RAG, multi-agent systems, marketing AI platforms

Advisory and Consultative Selling 

• 5-10+ years in consultative/client-facing role
• Can discover painpoints, build business cases, close deals, manage stakeholders
• Executive communication skills (C-suite comfortable)
• Trusted advisor mindset: balances client needs vs. realistic outcomes

Technical Foundation

• Solution architecture thinking (end-to-end systems, integrations, data flows)
• Pragmatic build vs. buy decisions
• Fast learner who stays current on evolving tech

Strongly Preferred

• Partner ecosystem experience (ISV, channel, marketplace programs)
• Hyperscaler background (AWS, Azure, GCP professional services)
• Agentic AI / multi-agent implementation experience
• Enterprise B2B SaaS experience
• CDP implementation leadership