Social Media Content Creator

Job Description

Job Description

Title
Social Content Producer, Luxury Real Estate & Lifestyle

Overview
Cotton & Company is seeking a content producer to support our portfolio of luxury real estate and private club clients across Florida. This role is hands-on and combines content capture, editing, creative planning, and social media execution.

The right candidate has a strong visual eye, is comfortable traveling regularly, and can turn on-site content into polished, on-brand social assets. They should be organized, adaptable, and interested in using AI tools to improve workflow efficiency, content ideation, and production speed.

This is a strong opportunity for someone who enjoys both the creative and operational side of content production and wants to grow within a fast-moving agency environment.

Key Responsibilities

• Travel throughout Florida on a recurring basis to capture photo and video content for client properties and clubs
• Produce and edit short-form video, reels, photography, and lifestyle content for social and digital use
• Identify content opportunities on-site and capture assets that align with each client’s brand and marketing goals
• Work with account managers and creative teams to plan content needs, calendar support, and campaign initiatives
• Prepare content for internal and client review in a polished, organized format
• Publish and schedule content across social platforms, primarily Instagram and Facebook
• Use AI tools to support content ideation, editing workflows, caption development, and content repurposing
• Help maintain organized asset libraries and ensure content is shared efficiently across internal teams
• Support broader marketing efforts including campaign shoots, launches, and special activations

Qualifications

• Experience in content creation, social media, digital marketing, or a related field is preferred
• Experience in luxury, hospitality, lifestyle, or real estate marketing is a plus
• Entry-level applicants with a strong portfolio, creative eye, and willingness to learn are encouraged to apply
• Proficiency in Adobe Creative Suite, CapCut, Canva, or similar editing platforms
• Familiarity with AI tools used in content creation, editing, or marketing workflows
• Understanding of social media platforms, content trends, and what drives engagement
• Strong organizational skills and ability to manage multiple projects and deadlines
• Ability to work independently, communicate clearly, and collaborate across teams
• Willingness to travel frequently and maintain a flexible schedule
• Strong eye for aesthetics, composition, and brand consistency

What Success Looks Like

• Capturing high-quality content that reflects the lifestyle, exclusivity, and design of each property or club
• Turning raw content into polished social assets efficiently and consistently
• Spotting content opportunities in real time, not just following a pre-set shot list
• Balancing trend awareness with brand standards
• Using AI as a practical tool to improve workflow, not as a substitute for creative judgment
• Helping the agency produce high quality content faster, more consistently, and with less reliance on outside vendors

Opportunity
This role fills an important need between strategy, content production, and day-to-day execution. It offers the opportunity to grow into a larger content leadership role over time while helping Cotton & Company build a stronger, more modern content operation.