Marketing and Membership Manager

Marketing and Membership Manager

The Colorado Railroad Museum is seeking a Marketing and Membership Manager. Under the direction of the Executive Director, the Marketing and Membership Manager will support and grow the Museum's promotions, marketing, public relations and membership program.

Why Join Our Team? Our world is changing. The Museum is seeking to engage new, non-traditional audiences while retaining and deepening relationships with existing audiences and supporters. The right marketing approach is needed to realize this goal, in ways that will endure for the future. Successful candidates will create strategies to build lasting partnerships and connections for the organization. This position is a "process over projects" assignment; while deadlines are important, critical thinking, new ideas and constant critique are essential.

Responsibilities and Essential Functions

• Create and manage annual marketing/public relations/advertising program and budget
• Provide marketing, communications, and advertising support across all Museum functional areas
• Coordinate with contracted PR firm to support and assist these efforts
• Develop and manage annual special event awareness and ticketing campaigns, such as Day Out With Thomas™ and The Polar Express™ Train Ride
• Manage promotion of all Museum public events, and assist with day-of event support, as needed
• Develop and track key performance indicators (KPIs) for Museum marketing and advertising campaigns, including Google Grants and Analytics, Facebook, and other social media channels
• Website and Brand Standards Oversight
• Write and edit press releases, web copy, fact sheets and content for Museum collateral
• Write, oversee, and manage production of Museum's seasonal membership magazine
• Create and update basic in-house and external collateral
• Oversee timely overhauls, updates and edits to Museum website in coordination with contracted web support team and in-house staff
• Manage, oversee, and create content for the Museum's social media platforms
• Coordinate and schedule two monthly email newsletters with updates for supporters
• Leadership, Coordination and Representation
• Serve as staff lead to one staff member, and manage freelance designers and various vendors, including translation services
• Collaborate with and oversee development of Public Relations campaigns and strategies
• Coordinate with contracted PR firm on media relations; share and/or coordinate spokesperson responsibilities with ED and Deputy Director
• Attend off-site meetings and make deliveries/pick-ups as needed
• Represent Museum at selected networking events and similar opportunities
• Membership Program Oversight
• Work with Guest Services team to develop and improve membership processing
• In conjunction with the Guest Services Manager, ensure renewal letters are generated and mailed regularly, and that renewal processing is up to date and accurate
• Oversee timely production and mailing of member newsletters and invitations
• Develop lapsed member and new member acquisition campaigns in conjunction with ED and Deputy Director
• Incorporate updated messaging regarding membership benefits, upgrade opportunities, and giving opportunities
• Issue volunteer memberships to qualifying volunteers
• Miscellaneous Activities
• Assist as requested with on-site media production, including videos
• Assist with staffing and team leadership for selected special events
• Other duties as assigned

Job Requirements

• B.A. degree or equivalent
• At least 2 years of progressive experience in marketing, communications and/or public relations
• Current driver's license and a dependable personal vehicle
• Excellent writing and copy editing skills
• Strong computer skills; fluent in Microsoft Office, Facebook, Instagram, and TikTok posting and analytics, and Google Adwords/Analytics plus YouTube analytics (Adobe Creative Suite or Canva knowledge is a plus)
• Strong organizational and time management skills
• Diplomatic and thoughtful when responding to inquiries from media, guests, board members and supporters
• Supervisorial and contracts experience desired, or willingness to learn
• Basic media knowledge; comfortable with public speaking, or willing to learn

Physical Demands

• The ability to lift up to 50 pounds for various marketing, exhibit and event needs
• Must be able to remain in a stationary position for extended periods of time indoors and outdoors (up to 6 hours)
• Other physical requirements of the position may include but are not limited to moving, traversing and reaching, or positioning self to bend, stoop, crouch or remain in a stationary position on the floor

Work Environment

• This position is located in-person on the Museum campus. Although some at-home work is possible, daily interaction with team members and guests is essential to managing the Museum's marketing and membership programs effectively. Although a private office space is provided, some duties are carried out in busy indoor and outdoor environments where variable temperatures, crowds and moderate to very noisy sound levels are common. This position interacts with adults and children, and routinely uses standard office equipment such as computers, phones and photocopiers, as well as common cleaning supplies. Standard workweek is Monday-Friday (negotiable), with weekend and evening hours required during busy times and certain "all hands" special events. Occasional driving is required for this position.

Benefits

At the Colorado Railroad Museum, we believe that transportation and communication have been keys to transforming our world. We work hard every day to bring Colorado's rich railroad history to life through a range of programs, projects and other offerings. To accomplish this, we bring together a dynamic team of talented individuals who share a passion for people and history. We offer a comprehensive benefits package, competitive wages and a supportive, rewarding and always-changing work environment.

Paid vacation and sick leave. Full medical, dental, and vision coverage. 401(k) plan available with a percentage employer match after qualifying time period. The Colorado Railroad Museum is an equal opportunity employer. The Museum is dedicated to the goal of building a culturally diverse staff committed to serving the needs of all our visitors, and we encourage applications from individuals of all backgrounds.

How to Apply

Email your resume to Tessa ter Horst, Assistant Director of Development & Operations, at View email address on click.appcast.io. Position open until filled.