Virtual Events Manager

Key Responsibilities:

• Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.

• Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals.

• Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, Paid Media to ensure alignment and successful outcomes.

• Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.

• Manage the virtual events and webinars calendar and content calendar logistical planning.

• Develop content for the event including an outline, PowerPoint presentations and speaking points.

• Develop webinar-related social media posts, webpages, emails, and other communication channels.

• Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.

• Preferred experience with On24 virtual platform.

• Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.

• Generate reports leveraging Salesforce to measure content performance and overall campaign success for virtual events and webinars.

• Perform other related duties as assigned.

Qualifications:

• Bachelor’s degree in marketing, communications, business, or related field or equivalent work experience.

• 6+ years of experience in B2B Marketing.

• Proven success in managing virtual events and webinars, as well as in-person events.

• Experience with On24 or other virtual platform and customer engagement hubs.

• Strong project management experience, with the ability to effectively manage multiple projects simultaneously.